Worth reading
51Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Improvement
Direction inferred from the company’s description.Scale
126
¥ millionWording
Conditional
How definitive the wording is.This transaction
Share acquisition (making the company a subsidiary)Counterparty株式会社テクノデジタル
Disclosing companyNEO MARKETING Inc.
The voting-rights ratio is the share of the votes exercisable at a shareholders’ meeting that will be held after this transaction.
TimelineThe spacing between the points is proportional to the actual number of days.
Target company
Planning, development, implementation, operation and analysis of branding strategies, content and creative development, digital marketing, events, PR and social media initiatives in the lifestyle sector
Location 5-1-11 Sendagaya, Shibuya-ku, TokyoShare capital ¥12.75 millionDate of incorporation 4 February 1997
Net Sales¥410.245 million (fiscal year ended December 2025; before finalisation of accounts)
Operating profit¥12.083 million (fiscal year ended December 2025; before finalisation of accounts)
Net income for the current fiscal yearNet loss of ¥0.381 million (fiscal year ended December 2025; before finalisation of accounts)
Net assets¥52.006 million (fiscal year ended December 2025; before finalisation of accounts)
Consideration and expenses
Acquisition price¥110 million for PAC’s ordinary shares
Expenses other than the acquisition priceAdvisory fees and other expenses (estimated): ¥16 million
Type of ConsiderationCash
Impact on Business Performance
The impact on our consolidated results for the current consolidated fiscal year, ending September 2026, is expected to be immaterial. Over the medium to long term, however, the transaction is expected to contribute to our consolidated results and enhance corporate value.
Procedures and assumptions
Valuation methodologyDue diligence was conducted by a third-party organization, and the price was determined through discussions with the seller based on an amount calculated using a fair method.
Management structure after acquisitionPAC is scheduled to become our consolidated subsidiary from the third quarter of the fiscal year ending September 2026. The company name, representative and treatment of employees: not disclosed
| Item | Details |
|---|---|
| Transaction name | Share acquisition (making the company a subsidiary) |
| Counterparty name | 株式会社テクノデジタル |
| Name of the Subject Company | PA Communication Inc. |
| Business Description of the Subject Company | Planning, development, implementation, operation and analysis of branding strategies, content and creative development, digital marketing, events, PR and social media initiatives in the lifestyle sector |
| Location of the Subject Company | 5-1-11 Sendagaya, Shibuya-ku, Tokyo |
| Capital Stock of the Subject Company | ¥12.75 million |
| Date of Establishment of the Subject Company | 4 February 1997 |
| Net Sales of the Subject Company | ¥410.245 million (fiscal year ended December 2025; before finalisation of accounts) |
| Operating Profit of the Subject Company | ¥12.083 million (fiscal year ended December 2025; before finalisation of accounts) |
| Net Income of the Subject Company | Net loss of ¥0.381 million (fiscal year ended December 2025; before finalisation of accounts) |
| Net Assets of the Subject Company | ¥52.006 million (fiscal year ended December 2025; before finalisation of accounts) |
| Acquisition price | ¥110 million for PAC’s ordinary shares |
| Expenses other than the acquisition price | Advisory fees and other expenses (estimated): ¥16 million |
| Type of Consideration | Cash |
| Number of shares acquired | 220 shares (number of voting rights: 220) |
| Voting rights ownership percentage | Before 0％ → after 90.16％ |
| Impact on Business Performance | The impact on our consolidated results for the current consolidated fiscal year, ending September 2026, is expected to be immaterial. Over the medium to long term, however, the transaction is expected to contribute to our consolidated results and enhance corporate value. |
| Date of board resolution | 30 March 2026 |
| Contract Date | 30 March 2026 |
| Execution Date / Effective Date | 28 April 2026 (scheduled) |
| Valuation methodology | Due diligence was conducted by a third-party organization, and the price was determined through discussions with the seller based on an amount calculated using a fair method. |
| Management structure after acquisition | PAC is scheduled to become our consolidated subsidiary from the third quarter of the fiscal year ending September 2026. The company name, representative and treatment of employees: not disclosed |
Items this document does not state (10)
Merger ratio/share exchange ratioTender offer priceMinimum number of shares to be purchasedTender offer periodFunding arrangementsGoodwill amountAmount of extraordinary income (loss)Independent valuation institutionSpecial CommitteeConditions Precedent to Execution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To incorporate PAC’s PR capabilities, strengthen its marketing support services and enhance its operating structure. The transaction is also intended to expand revenue opportunities by combining the companies’ customer bases, sales capabilities and personnel, thereby promoting cross-selling and increasing the added value of their services.
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