Marketing Initiatives and User Acquisition Through Mass Media
First written in FY2021-Q2. 5 of 10 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2019: 1 of 12 companies on the "Worse" side.
6 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「Future TV commercials will be implemented after careful consideration, taking into account cost effectiveness and other factors.」
The existing policy of carefully considering TV commercials in light of cost effectiveness is continuing. - FY2023SoftenedAnnual report
「Future TV commercials will be implemented after careful consideration, taking into account cost effectiveness and other factors.」
Although nationwide TV commercials were aired in May 2023, the company now states that future commercials will be considered carefully in light of cost effectiveness, weakening the previous language indicating continued broadcasting. - FY2023-Q3AdvancedAnnual report
「Against this backdrop, while focusing on product feature development, we strongly pursued user acquisition through mass media and other channels, and have aired nationwide TV commercials since May 2023.」
A new nationwide TV commercial campaign began in May 2023 while the existing TV commercial initiative continued. - FY2023-Q1RestatedAnnual report
「While focusing on product feature development to improve user convenience, we have pursued proactive marketing, centered on TV commercials, to acquire users through mass media and other channels.」
Proactive marketing centered on TV commercials and user acquisition through mass media are continuing. No new broadcast start date or content revamp is indicated. - FY2022RestatedAnnual report
「During the fiscal year, we began airing new TV commercials in January 2022. We planned to continue broadcasting them, and are expanding the number of registered buyers and sellers through proactive marketing investment.」
The disclosure refers to TV commercials from January 2022 and the policy of continuing to air them, but the revamp and implementation were already disclosed by the previous quarter and are not considered new progress. - FY2022-Q3RestatedAnnual report
「Against this backdrop, while focusing on product feature development, we strongly pursued user acquisition through mass media and other channels, and continued airing nationwide TV commercials revamped in January 2022.」
The nationwide TV commercials revamped in January 2022 have continued. No further revamp or additional specific measure is indicated. - FY2022-Q2AdvancedAnnual report
「Against this backdrop, while focusing on product feature development, we renewed the TV advertising launched in August 2021 in January 2022 to strongly promote user acquisition through mass media and other channels, and have been running the renewed advertisements nationwide.」
The nationwide TV commercials launched in August 2021 were revamped in January 2022 and have continued. This represents a specific development beyond simply restating the existing initiative. - FY2022-Q1RestatedAnnual report
「Against this backdrop, while focusing on product feature development, we strongly pursued user acquisition through mass media and other channels, and have continued airing nationwide TV commercials since August 2021.」
Nationwide TV commercials launched in August 2021 have continued. No new start date or additional initiative is indicated. - FY2021AdvancedAnnual report
「During the fiscal year, we began airing TV commercials in August 2021 and planned to continue broadcasting them. Through proactive marketing investment, we are expanding the number of registered buyers and sellers.」
Nationwide TV commercials began in August 2021, with a policy of continuing to air them. - FY2021-Q2First statedAnnual report
「During the cumulative second-quarter period, we strongly pursued user acquisition through marketing initiatives and mass media, as a result of which we acquired a large number of users.」
The Company is pursuing user acquisition through marketing initiatives and mass media.