Expansion of Target Segments
First written in FY2021. 1 of 3 entries say "Raised", first in FY2022. Latest entry: FY2025-H1.
1 other company's latest entry also says "Advanced".
- FY2025-H1AdvancedAnnual report
「For “Promise of Wizard,” the company partnered with Taiwan-based iSWEETY and advanced preparations to release a Chinese-language version, among other initiatives.」
The company is pursuing a partnership with a Taiwanese company and preparing a Chinese-language release to expand its target audience into global markets. - FY2022RaisedAnnual report
「We expect the domestic mobile online game market to continue growing moderately, but recognize that expanding our target audience from the domestic market to the global market is an important challenge for business growth. Accordingly, we will pursue overseas expansion through initiatives such as localization in collaboration with overseas partner companies, with the aim of increasing revenue.」
The scope of target-audience expansion has been clarified, from expansion within the domestic market to expansion from the domestic market into the global market, with collaboration with overseas partners and localization identified as the means. - FY2021First statedAnnual report
「In the mobile online game market, where competition is expected to intensify, we recognize that expanding the target audience is necessary for further business growth. We will assess market conditions and expand our content through strategies tailored to the characteristics of each target audience.」
Recognizing that the female-oriented game market is niche compared with the overall domestic smartphone game market, the company identifies expanding its target audience as a key challenge.