Announced details
Retail, sports goods retail, customer touchpoints, internal information sharing, employee engagement
Full-member registrations increased to more than 200% of the year-earlier level.
Yappli’s services have been adopted by more than 1,100 companies cumulatively. Alpen operates approximately 400 stores nationwide.
Yappli supported the development of BORDERLESS, an employee app for Alpen. Yappli has also provided official apps and LINE Mini Apps to Alpen.
Head office: 2-9-40 Marunouchi, Naka-ku, Nagoya, Aichi. Representative Director and President: Mizuno Atsushi (水野敦之). Alpen operates sports goods retail businesses, the ALPEN RUN running community brand, golf courses and other businesses. It operates approximately 400 stores nationwide, including Sports Depo, Golf5 and Alpen Outdoors.
Alpen: 2-9-40 Marunouchi, Naka-ku, Nagoya, Aichi. Yappli head office: 41st Floor, Sumitomo Fudosan Roppongi Grand Tower, 3-2-1 Roppongi, Minato-ku, Tokyo.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | UNITE by Yappli (Yappli’s employee communications platform), BORDERLESS (employee app), Yappli MiniApp, LINE Mini App, Sports Depo official app, Golf5 official app, Alpen Outdoors official app |
| Counterparty | Alpen Co.,Ltd. |
| Counterparty overview | Head office: 2-9-40 Marunouchi, Naka-ku, Nagoya, Aichi. Representative Director and President: Mizuno Atsushi (水野敦之). Alpen operates sports goods retail businesses, the ALPEN RUN running community brand, golf courses and other businesses. It operates approximately 400 stores nationwide, including Sports Depo, Golf5 and Alpen Outdoors. |
| Relationship with the Company | Yappli supported the development of BORDERLESS, an employee app for Alpen. Yappli has also provided official apps and LINE Mini Apps to Alpen. |
| Launch date | The LINE Mini App was introduced in 2026. The employee app BORDERLESS was introduced as part of this initiative, but the specific launch date is undisclosed. The official apps have been rolled out since 2019. |
| Applicable area | Retail, sports goods retail, customer touchpoints, internal information sharing, employee engagement |
| Location | Alpen: 2-9-40 Marunouchi, Naka-ku, Nagoya, Aichi. Yappli head office: 41st Floor, Sumitomo Fudosan Roppongi Grand Tower, 3-2-1 Roppongi, Minato-ku, Tokyo. |
| Location scale | Alpen stores: approximately 400 stores. |
| Quantitative Effects | Full-member registrations increased to more than 200% of the year-earlier level. |
| Usage history | Yappli’s services have been adopted by more than 1,100 companies cumulatively. Alpen operates approximately 400 stores nationwide. |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The registration burden was reduced through “Quick Entry,” which uses LINE account information. More broadly, the key themes were building ongoing relationships with customers, sharing information across departments, business formats and stores, and improving employee engagement.