Announced details
Online gift services; prevention of credit card fraud and fraudulent orders in e-commerce
O-PLUX is described as having the No. 1 implementation track record in Japan. Giftmall’s number of implementations and usage track record are not disclosed.
A business relationship in which Giftmall uses the fraud detection service provided by かっこ. No capital or personnel relationship has been disclosed.
12th Floor, Tokyo Tatemono Yaesu Nakadori Building, 4-10 Yaesu 1-chome, Chuo-ku, Tokyo. Representative Director and CEO Fujita Masahiro (藤田真裕). Established in August 2014. The company operates a technology platform business for the gift and present market, including Giftmall, Anny and Anny Oiwai Taiken. It offers more than 1.1 million products, has approximately 36 million monthly visiting users and annual gross merchandise value of approximately ¥20 billion.
More than 1.1 million products offered by Giftmall, including more than 1 million social gift products and more than 100,000 personalized gift products. The group has approximately 36 million monthly visiting users and annual gross merchandise value of approximately ¥20 billion.
Available from ¥30,000 per month (O-PLUX pricing)
The impact of this matter on results for the current fiscal year is minor. If any impact requiring disclosure is expected in the future, it will be disclosed promptly.
The company does not address Contract Value.
Tokyo Shoko Research, “Survey of the Number of Japanese E-Commerce Sites Using Paid Fraud Detection Services,” as of the end of March 2025
| Item | Details |
|---|---|
| Names of Products / Services Covered | O-PLUX (O-Plux), Giftmall (online gift service) |
| Counterparty | 株式会社ギフトモール |
| Counterparty overview | 12th Floor, Tokyo Tatemono Yaesu Nakadori Building, 4-10 Yaesu 1-chome, Chuo-ku, Tokyo. Representative Director and CEO Fujita Masahiro (藤田真裕). Established in August 2014. The company operates a technology platform business for the gift and present market, including Giftmall, Anny and Anny Oiwai Taiken. It offers more than 1.1 million products, has approximately 36 million monthly visiting users and annual gross merchandise value of approximately ¥20 billion. |
| Relationship with the Company | A business relationship in which Giftmall uses the fraud detection service provided by かっこ. No capital or personnel relationship has been disclosed. |
| Offering price | Available from ¥30,000 per month (O-PLUX pricing) |
| Applicable area | Online gift services; prevention of credit card fraud and fraudulent orders in e-commerce |
| Location scale | More than 1.1 million products offered by Giftmall, including more than 1 million social gift products and more than 100,000 personalized gift products. The group has approximately 36 million monthly visiting users and annual gross merchandise value of approximately ¥20 billion. |
| Usage history | O-PLUX is described as having the No. 1 implementation track record in Japan. Giftmall’s number of implementations and usage track record are not disclosed. |
| Impact on Business Performance | The impact of this matter on results for the current fiscal year is minor. If any impact requiring disclosure is expected in the future, it will be disclosed promptly. |
| Source | Tokyo Shoko Research, “Survey of the Number of Japanese E-Commerce Sites Using Paid Fraud Detection Services,” as of the end of March 2025 |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Giftmall faced a heavy workload in checking the sharp increase in orders during the busy December season as part of its fraud prevention measures, making operational efficiency and automation of countermeasures key challenges. Integration with its proprietary blacklist, O-PLUX’s high detection accuracy and the ability to implement the service quickly through API integration were cited as the deciding factors.