Announced details
Fraudulent-click prevention for web advertising, advertising customer acquisition for e-commerce and online businesses, login, payment, and prevention of fraudulent resales
Can detect and reduce wasted advertising spend. An independent survey found that 48.3% of e-commerce operators had experienced wasted advertising spend.
O-PLUX is described as having the No. 1 domestic adoption record. X-log adoption record: Not disclosed.
The X-log business was acquired from 日本クラウディア株式会社. The company plans to end its business partnership with VALUE CREATION CO.,LTD.
Plans start at several tens of thousands of yen per month, and a free plan is also available. Detailed pricing and specifications are adjusted according to each customer's circumstances.
The impact on results for the fiscal year ending December 2026 is currently under review. The termination of the business partnership with VALUE CREATION CO.,LTD. is expected to have no impact on results because there is no specific business relationship.
The company does not address Contract Value.
Tokyo Shoko Research, “Survey of the Number of Sites Using Paid Fraud Detection Services on E-Commerce Sites in Japan” (as of the end of March 2025)
The company's independent survey (553 e-commerce operators responsible for fraud prevention)
IAS, "Media Quality Report"
Dentsu Group, "Global Advertising Spending Growth Forecast (2024–2027)"
Ministry of Internal Affairs and Communications, "Guidance for Advertisers and Other Parties on Appropriate and Effective Digital Advertising Delivery"
| Item | Details |
|---|---|
| Names of Products / Services Covered | X-log (ad fraud prevention service), O-PLUX (O-Plux) |
| Counterparty | 日本クラウディア株式会社 |
| Relationship with the Company | The X-log business was acquired from 日本クラウディア株式会社. The company plans to end its business partnership with VALUE CREATION CO.,LTD. |
| Offering price | Plans start at several tens of thousands of yen per month, and a free plan is also available. Detailed pricing and specifications are adjusted according to each customer's circumstances. |
| Launch date | 1 April 2026 (service launched) |
| Applicable area | Fraudulent-click prevention for web advertising, advertising customer acquisition for e-commerce and online businesses, login, payment, and prevention of fraudulent resales |
| Quantitative Effects | Can detect and reduce wasted advertising spend. An independent survey found that 48.3% of e-commerce operators had experienced wasted advertising spend. |
| Usage history | O-PLUX is described as having the No. 1 domestic adoption record. X-log adoption record: Not disclosed. |
| Impact on Business Performance | The impact on results for the fiscal year ending December 2026 is currently under review. The termination of the business partnership with VALUE CREATION CO.,LTD. is expected to have no impact on results because there is no specific business relationship. |
| Source | Tokyo Shoko Research, “Survey of the Number of Sites Using Paid Fraud Detection Services on E-Commerce Sites in Japan” (as of the end of March 2025), The company's independent survey (553 e-commerce operators responsible for fraud prevention), IAS, "Media Quality Report", Dentsu Group, "Global Advertising Spending Growth Forecast (2024–2027)", Ministry of Internal Affairs and Communications, "Guidance for Advertisers and Other Parties on Appropriate and Effective Digital Advertising Delivery" |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To reduce wasted advertising spend caused by fraudulent clicks at the ad traffic acquisition stage and support fraud prevention across the entire online business in conjunction with its existing fraud detection services.