Building Awareness Through Advertising and Marketing
First written in FY2020. 6 of 7 entries say "Restated". Latest entry: FY2025.
32 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「The company has long undertaken initiatives to raise awareness, including active marketing activities and partnerships with partner companies, and will further strengthen and advance these activities.」
The company continues to pursue a policy of raising awareness of KARTE through marketing activities and partnerships. - FY2023RestatedAnnual report
「The company has long undertaken initiatives to raise awareness, including active marketing activities and partnerships with partner companies, and will further strengthen and advance these activities.」
The company continues to pursue a policy of raising awareness and acquiring new customers through marketing activities and partnerships. - FY2022RestatedAnnual report
「The company has long undertaken initiatives to raise awareness, including active marketing activities and partnerships with partner companies, and will further strengthen and advance these activities.」
The company continues to pursue a policy of raising awareness and acquiring new customers through marketing activities and partnerships. - FY2022-Q2RestatedAnnual report
「This was mainly due to the recognition of a quarterly net loss before income taxes of ¥351.098 million, reflecting upfront investments including increased advertising and personnel expenses for acquiring new customers, as well as cash outflows from an increase in trade receivables of ¥123.740 million and a decrease in accounts payable and other payables of ¥103.176 million.」
The company has recorded advertising and personnel expenses for acquiring new customers as upfront investments and continues customer acquisition initiatives through advertising and marketing. - FY2021RestatedAnnual report
「The company has long undertaken initiatives to raise awareness, including active marketing activities and partnerships with partner companies, and will further strengthen and advance these activities.」
The company continues to pursue a policy of raising awareness of KARTE and acquiring new customers through marketing activities and partnerships. - FY2021-Q2RestatedAnnual report
「This was mainly due to the recognition of a quarterly net loss before income taxes of ¥141.604 million, reflecting upfront investments including increased advertising and personnel expenses for acquiring new customers, as well as an increase in trade receivables of ¥62.229 million and a decrease in accounts payable and other payables of ¥64.901 million, which resulted in cash outflows, together with the recognition of ¥200.417 million in listing-related expenses and ¥70.283 million in impairment losses on investment securities, and an increase of ¥35.193 million in unpaid consumption taxes and other factors.」
The company states that it increased advertising expenses as an upfront investment to acquire new customers and continues initiatives to build awareness and acquire customers through advertising. - FY2020First statedAnnual report
「The company has implemented active advertising initiatives since the fiscal year ended September 2020 and will continue to expand awareness of KARTE through effective advertising investment based on advertising performance, while working to provide new value toward building a platform for marketing-related data and knowledge.」
The company indicates a policy of broadening lead generation beyond its previous reliance mainly on word of mouth to include marketing initiatives such as advertising investment.