Expanding the 1st Party Customer Data advertising domain with KARTE Signals
First written in FY2022. 2 of 4 entries say "Restated". Latest entry: FY2023.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
4 other companies' latest entry also says "Restated".
- FY2023RestatedAnnual report
「The Company’s KARTE Signals product uses first-party customer data to address the issues described above, improving the accuracy of companies’ advertising initiatives while also improving users’ experiences with advertising.」
The Company continues to pursue a policy of improving the precision of advertising initiatives and users’ experiences with advertising through KARTE Signals, which uses first-party customer data. - FY2023-Q2RestatedAnnual report
「Databeat had been adopted by 234 companies in Japan, mainly internet advertising agencies, as of September 2022. Going forward, the Company will focus on expanding sales of KARTE Signals to companies using Databeat while developing sales channels through agencies.」
The policy of expanding sales of KARTE Signals through Databeat users and developing agency sales channels has been reaffirmed. - FY2023-Q1AdvancedAnnual report
「Through product integration with Ajito’s “Databeat,” data on major domestic online advertising media and data on users exposed to those advertisements can now be visualized end to end.」
Regarding the acquisition of アジト株式会社 as a subsidiary and its integration with Databeat, the Company specified plans to provide end-to-end visibility into advertising-media data and exposed-user behavior data, automate advertising report preparation, and expand sales of KARTE Signals. As of the end of September 2022, Databeat had been adopted by 234 companies in Japan. - FY2022First statedAnnual report
「Since February 2022, the Company has provided KARTE Signals, which enables the use of first-party customer data in internet advertising. With アジト株式会社 joining the Plaid Group, the Company will further expand its services in internet advertising and drive business growth.」
KARTE Signals, an advertising service using first-party customer data, has been provided since February 2022, with the aim of visualizing substantive outcomes, including user behavior after ad exposure, LTV and NPS.