Worth reading
53Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Improvement
Direction inferred from the company’s description.Scale
160
¥10 billion (FY2028 revenue target)Wording
Conditional
How definitive the wording is.Items stated in the management plan
FormulatedNet Sales-70.7%
基準 6,923Target2,028million / ¥100 million
Operating profit+0.1%
基準 2,025Target2,028million / ¥100 million
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
Total investment planAmount Approximately ¥3.2 billion in total
Investment amount by sectorField Recurring-revenue businesses, digital marketing, and real estate technology / Amount Not disclosed
Key initiatives
01Generate leads at low cost by leveraging extensive SEO expertise
02Improve meeting conversion rates through webinar and event planning
03Build a sustainable revenue-generation structure by converting sales expertise into organizational assets
04Increase ARPU through cross-selling and upselling the Group's extensive product lineup
05Improve operating efficiency and maximize customer experience value through the active deployment of AI agents
06Continue improving product UI/UX
07Generate leads while optimizing CPA
08Generate new leads through operation of proprietary media
09Reduce advertising expenses (annual reduction of ¥50 million by fiscal 2028)
10Improve order conversion rates
11Strengthen genre sales in line with feature releases
12Promote feature usage through AI
13Improve average order value
14Strengthen integration with Google
15Provide integration with third-party reservation services
16Expand store content through the use of AI
17Improve churn rates (target of 2.5% in fiscal 2028)
18Proactively approach major media companies and propose customized offer walls for each company
19Actively participate in and exhibit at events in Japan and overseas
20Strengthen the ability to serve overseas customers by hiring bilingual and trilingual personnel
21Begin distribution to U.S. media
22Acquire ¥20–25 million in new customers each month
23Reallocate 20% of personnel to highly productive divisions
24Maximize advertising effectiveness by improving satisfaction and convenience
25Propose new customer value through the launch of new products such as CPI multi-reward and ad affiliate offerings
26Exhibit at events (rental real estate events)
27Continue growing GMO賃貸DX media
28Develop events centered on golf with customers
29Conduct sales activities from locations nationwide
30Repeat hiring and training
31Overwhelming No. 1 product strategy
32Product differentiation (content and features not offered by competitors)
33Upselling and cross-selling (develop the next products that will please the same customers)
34The development division will change from the current structure to a new structure
Plan assumptionsJapan's domestic MEO market will reach ¥30.6 billion in 2028, Japan's domestic affiliate market will grow at a CAGR of approximately 8% from 2019 to 2027, The online media market will reach ¥5.607 trillion in 2030, The real estate technology market will reach ¥2.378 trillion in fiscal 2030
Segment targetBusiness SEM Business / Net Sales ¥4,601 million / Number of contracts 9,763 contracts / Timing Year-end 2028, Business Media Business / Net Sales ¥2,505 million / Number of regular-member stores 15,729 stores / Timing Year-end 2028, Business Affiliate business / Overseas Revenue Mix 64% / Direct-sales revenue ratio 85% / Number of active media properties 6,834 media properties / Timing Year-end 2028, Business Real estate technology business / Net Sales ¥850 million / Number of contracts 490 contracts / Churn rate 2.5% / Timing Year-end 2028
Non-financial targetsIndicator SEM contracts / Target 9,763 contracts / Timing Year-end 2028, Indicator Media regular-member stores / Target 15,729 stores / Timing Year-end 2028, Indicator Active affiliate media properties / Target 6,834 media properties / Timing Year-end 2028, Indicator Real estate technology contracts / Target 490 contracts / Timing Year-end 2028, Indicator Stores holding marketing data after integration / Target 200,000 stores in total / Timing After integration
Size of the Target MarketMarket Domestic MEO market / Scale ¥30.6 billion in 2028 / Source Digital Infact, Inc., Market Online media market / Scale ¥5.607 trillion in 2030 / Source xenodata lab., Market Domestic affiliate market / Scale ¥586.2 billion in 2027 / Growth rate CAGR approximately 8% / Source Yano Research Institute, Trends and Outlook for the Affiliate Market 2024, Market Real estate technology market / Scale ¥2.378 trillion in fiscal 2030 / Source 2024 survey by Yano Research Institute, Market Real estate application services / Scale Approximately ¥6 billion per year / Source Company estimate, Market Real estate applications and related services / Scale Approximately ¥8 billion per year / Source Company estimate
Risks identified by the company
Platform businesses (dependence on Apple Inc., Google Inc., and the Google and Yahoo! search platforms)
System failures and cracking (disconnection of communications networks, system outages, intrusion by viruses or crackers, etc.)
| Item | Details |
|---|---|
| Plan name | Medium-Term Management Plan |
| Plan period | Starting fiscal year Not disclosed / Final year FY2028 |
| Progress against the plan | Formulated |
| Sales Target | Fiscal year ended December 2025 actual: ¥6,923 million → FY2028 target: ¥16.0 billion |
| Operating profit target | Fiscal year ended December 2025 actual: ¥519 million → FY2028 target: ¥2.0 billion |
| Total investment plan | Amount Approximately ¥3.2 billion in total |
| Investment amount by sector | Field Recurring-revenue businesses, digital marketing, and real estate technology / Amount Not disclosed |
| Segment target | Business SEM Business / Net Sales ¥4,601 million / Number of contracts 9,763 contracts / Timing Year-end 2028, Business Media Business / Net Sales ¥2,505 million / Number of regular-member stores 15,729 stores / Timing Year-end 2028, Business Affiliate business / Overseas Revenue Mix 64% / Direct-sales revenue ratio 85% / Number of active media properties 6,834 media properties / Timing Year-end 2028, Business Real estate technology business / Net Sales ¥850 million / Number of contracts 490 contracts / Churn rate 2.5% / Timing Year-end 2028 |
| Non-financial targets | Indicator SEM contracts / Target 9,763 contracts / Timing Year-end 2028, Indicator Media regular-member stores / Target 15,729 stores / Timing Year-end 2028, Indicator Active affiliate media properties / Target 6,834 media properties / Timing Year-end 2028, Indicator Real estate technology contracts / Target 490 contracts / Timing Year-end 2028, Indicator Stores holding marketing data after integration / Target 200,000 stores in total / Timing After integration |
| Plan assumptions | Japan's domestic MEO market will reach ¥30.6 billion in 2028, Japan's domestic affiliate market will grow at a CAGR of approximately 8% from 2019 to 2027, The online media market will reach ¥5.607 trillion in 2030, The real estate technology market will reach ¥2.378 trillion in fiscal 2030 |
| Key initiatives | Generate leads at low cost by leveraging extensive SEO expertise, Improve meeting conversion rates through webinar and event planning, Build a sustainable revenue-generation structure by converting sales expertise into organizational assets, Increase ARPU through cross-selling and upselling the Group's extensive product lineup, Improve operating efficiency and maximize customer experience value through the active deployment of AI agents, Continue improving product UI/UX, Generate leads while optimizing CPA, Generate new leads through operation of proprietary media, Reduce advertising expenses (annual reduction of ¥50 million by fiscal 2028), Improve order conversion rates, Strengthen genre sales in line with feature releases, Promote feature usage through AI, Improve average order value, Strengthen integration with Google, Provide integration with third-party reservation services, Expand store content through the use of AI, Improve churn rates (target of 2.5% in fiscal 2028), Proactively approach major media companies and propose customized offer walls for each company, Actively participate in and exhibit at events in Japan and overseas, Strengthen the ability to serve overseas customers by hiring bilingual and trilingual personnel, Begin distribution to U.S. media, Acquire ¥20–25 million in new customers each month, Reallocate 20% of personnel to highly productive divisions, Maximize advertising effectiveness by improving satisfaction and convenience, Propose new customer value through the launch of new products such as CPI multi-reward and ad affiliate offerings, Exhibit at events (rental real estate events), Continue growing GMO賃貸DX media, Develop events centered on golf with customers, Conduct sales activities from locations nationwide, Repeat hiring and training, Overwhelming No. 1 product strategy, Product differentiation (content and features not offered by competitors), Upselling and cross-selling (develop the next products that will please the same customers), The development division will change from the current structure to a new structure |
| Size of the Target Market | Market Domestic MEO market / Scale ¥30.6 billion in 2028 / Source Digital Infact, Inc., Market Online media market / Scale ¥5.607 trillion in 2030 / Source xenodata lab., Market Domestic affiliate market / Scale ¥586.2 billion in 2027 / Growth rate CAGR approximately 8% / Source Yano Research Institute, Trends and Outlook for the Affiliate Market 2024, Market Real estate technology market / Scale ¥2.378 trillion in fiscal 2030 / Source 2024 survey by Yano Research Institute, Market Real estate application services / Scale Approximately ¥6 billion per year / Source Company estimate, Market Real estate applications and related services / Scale Approximately ¥8 billion per year / Source Company estimate |
| Risks identified | Platform businesses (dependence on Apple Inc., Google Inc., and the Google and Yahoo! search platforms), System failures and cracking (disconnection of communications networks, system outages, intrusion by viruses or crackers, etc.) |
| Publication date | 31 March 2026 |
Items this document does not state (11)
Operating profit margin targetNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceResults under the previous planReason for revision or withdrawalDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To increase revenue and market capitalization through three pillars: building relationships, growth of existing businesses, and development of new services.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.