Announced details
The number of highly purchase-likely customers identified and the number of campaign recipients increased by up to 18 times (validated with 4 companies).
Customer retention rate: 98.3% (as of December 2025)
An in-house organization of GMO Internet Group that supported the development of this functionality.
An AI and data science organization within GMO Internet Group's Group R&D Headquarters. It supports the Group's businesses and projects through the implementation and operation of data analytics, machine learning and generative AI.
LINE Yahoo Partner Award 2025 (Best LINE Official Account Growth category)
LY Corporation
13th Floor, Shibuya Fukuras, 1-2-3 Dogenzaka, Shibuya-ku, Tokyo (GMO Commerce)
The company explains that the service contributes to maximizing the effectiveness of store promotions, increasing sales and improving operational efficiency, but the amount of its impact on GMO Commerce's own results is Not disclosed.
The company does not address Contract Value / Offering price.
Validation by the company using a development system from the GMO Internet Group AI Research and Development Office
According to Macromill, Inc. (as of September 2025)
| Item | Details |
|---|---|
| Names of Products / Services Covered | GMO Marketing Connect |
| Counterparty | GMO Internet Group AI Research and Development Office |
| Counterparty overview | An AI and data science organization within GMO Internet Group's Group R&D Headquarters. It supports the Group's businesses and projects through the implementation and operation of data analytics, machine learning and generative AI. |
| Relationship with the Company | An in-house organization of GMO Internet Group that supported the development of this functionality. |
| Applicable area | Retail, Food Service, Entertainment, Store marketing |
| Award/certification name | LINE Yahoo Partner Award 2025 (Best LINE Official Account Growth category) |
| Awarding / certifying body | LY Corporation |
| Location | 13th Floor, Shibuya Fukuras, 1-2-3 Dogenzaka, Shibuya-ku, Tokyo (GMO Commerce) |
| Quantitative Effects | The number of highly purchase-likely customers identified and the number of campaign recipients increased by up to 18 times (validated with 4 companies). |
| Usage history | Customer retention rate: 98.3% (as of December 2025) |
| Impact on Business Performance | The company explains that the service contributes to maximizing the effectiveness of store promotions, increasing sales and improving operational efficiency, but the amount of its impact on GMO Commerce's own results is Not disclosed. |
| Source | Validation by the company using a development system from the GMO Internet Group AI Research and Development Office, According to Macromill, Inc. (as of September 2025) |
Items this document does not state (6)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.With development support from the GMO Internet Group AI Research and Development Office, the platform can make deeper use of customer data and identify and classify more customers for campaign delivery.