Announced details
CRM, marketing automation, LINE and email communications, customer analytics, 1-to-1 communication, churn prevention, customer support
Site visit rate: 130%; 1-to-1 email response rate: 117% versus all communications; unit operating costs turned upward in 2025
Customer Rings has been implemented by more than 850 companies (cumulative).
Plus Alpha Consulting supported Kirin Brewery's efforts to transform CRM and improve communication quality for Kirin Home Tap using Customer Rings. Capital and personnel relationships are Not disclosed.
Head office: Nakano-ku, Tokyo; Representative Director and President: Horiguchi Hideki. Kirin Brewery operates Kirin Home Tap, a subscription service launched in 2017 that allows customers to enjoy craft beer at home. Other attributes are Not disclosed.
It has become a foundation that is strongly driving Kirin Home Tap's business toward profitability.
The company does not address Contract Value / Offering price.
Case study details: https://www.customer-rings.com/case/kirin.html
| Item | Details |
|---|---|
| Names of Products / Services Covered | カスタマーリングス, Kirin Home Tap, 見える化エンジン |
| Counterparty | Kirin Brewery Company, Limited |
| Counterparty overview | Head office: Nakano-ku, Tokyo; Representative Director and President: Horiguchi Hideki. Kirin Brewery operates Kirin Home Tap, a subscription service launched in 2017 that allows customers to enjoy craft beer at home. Other attributes are Not disclosed. |
| Relationship with the Company | Plus Alpha Consulting supported Kirin Brewery's efforts to transform CRM and improve communication quality for Kirin Home Tap using Customer Rings. Capital and personnel relationships are Not disclosed. |
| Launch date | 2017 (Kirin Home Tap service launched; Customer Rings implementation start date is Not disclosed) |
| Applicable area | CRM, marketing automation, LINE and email communications, customer analytics, 1-to-1 communication, churn prevention, customer support |
| Quantitative Effects | Site visit rate: 130%; 1-to-1 email response rate: 117% versus all communications; unit operating costs turned upward in 2025 |
| Usage history | Customer Rings has been implemented by more than 850 companies (cumulative). |
| Impact on Business Performance | It has become a foundation that is strongly driving Kirin Home Tap's business toward profitability. |
| Source | Case study details: https://www.customer-rings.com/case/kirin.html |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Because the company advanced churn prevention and relationship-building with customers by reducing operating costs through in-house management of LINE communications, using Customer Rings' analytical functions for segment-specific 1-to-1 communication, and taking proactive action on customer feedback through integration with the Customer Feedback Visualization Engine.