Acquisition of the PLAYLIFE User-Generated Media Business
First written in FY2023. 2 of 6 entries say "Achieved", first in FY2023. Latest entry: FY2025.
1 other company's latest entry also says "Reframed".
- FY2025ReframedAnnual report
「However, in light of changes in the business environment surrounding the digital media industry and with the aim of strengthening competitiveness through optimal allocation of limited management resources, the Company decided to discontinue the PLAYLIFE (プレイライフ) service, as stated in the “Notice Regarding the Discontinuation of the ‘PLAYLIFE’ Business Service.” This will reduce fixed costs, including server costs related to the media platform, by approximately ¥2 million annually. The content production expertise and methods for improving user engagement accumulated through operation of PLAYLIFE will be transferred to other media platforms and used to improve profitability and operating efficiency across the media business.」
For PLAYLIFE, which had been incorporated into the media group after the business acquisition, the Company decided to discontinue the service and reduce fixed costs, while changing its policy to transfer the accumulated expertise and methods to other media platforms. - FY2025-H1RestatedAnnual report
「For its web media, the company has sought to improve the name recognition and user satisfaction of its media outlets, including “MAG2 NEWS (まぐまぐニュース),” “MONEY VOICE (マネーボイス),” “TRiP EDiTOR (トリップエディター),” “by them (バイゼム)” and “PLAYLIFE (プレイライフ).”」
The media group, including the acquired PLAYLIFE business, continues to be operated as part of the media advertising business. - FY2024AdvancedAnnual report
「PLAYLIFE (プレイライフ) Access data Annual 27.112 million UU (as of the end of the fiscal year)」
The acquired PLAYLIFE business was incorporated as one of 5 operating web media platforms and recorded 27.112 million annual UUs as of the end of the fiscal year. - FY2024-Q2AchievedAnnual report
「Business combination date Business acquisition start date: 5 December 2023 Business acquisition completion date: 28 February 2024 Consideration for acquisition Cash ¥10 million Acquisition cost ¥10 million」
The acquisition of the PLAYLIFE business was completed on 28 February 2024. The acquisition cost was ¥10 million, and goodwill of ¥10 million will be amortized on a straight-line basis over 3 years. The disclosure also states that an agreement provides for an additional payment of ¥0 to ¥6 million as contingent consideration, depending on the level of performance achieved. - FY2024-Q1AdvancedAnnual report
「The domestic outing-information media platform “PLAYLIFE,” operated by バヅクリ株式会社, is well suited to creating synergies with the travel media operated by the Company. The Company entered into a business transfer agreement on 4 December 2023 with the aim of sharing its expertise and growing its media advertising business through synergies with its existing media. Business acquisition start date: 5 December 2023 Business acquisition completion date: 28 February 2024 (予定) Consideration for acquisition Cash ¥5 million Acquisition cost ¥5 million」
The disclosure provides details of the acquisition of the “PLAYLIFE” business, including execution of the agreement on 4 December 2023, commencement on 5 December, scheduled completion on 28 February 2024, and an acquisition cost of ¥5 million. The objectives are to create synergies with the existing travel media and grow the media advertising business. - FY2023AchievedAnnual report
「December 2023: Acquired the “PLAYLIFE” user-generated content media business from バヅクリ株式会社.」
After the end of the fiscal year and before the filing date of the annual securities report, acquired the “PLAYLIFE” user-generated content media business from バヅクリ株式会社.