Komori
Presentation materials for financial results4059Magmag,Inc.Information and Communications, Services and Others

Second-Quarter Financial Results Briefing Materials for the Fiscal Year Ending September 2026

Cumulative first-half revenue and operating profit both exceeded the year-earlier period, and operating profit returned to the black in the second quarter on a standalone basis. However, progress toward the full-year operating profit forecast was only 8.4%, and the company aims to achieve its full-year forecast by monetizing stock-based creator tie-up projects in the second half.

Worth reading
42Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
233943
¥ thousand
Wording
Conditional
How definitive the wording is.

Contents of this document

Presentation materials for financial resultsSecond quarter of the fiscal year ending September 20264 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥233,943 thousand+6.3%
Operating profit¥2,561 thousand+35.3%
Selling, general and administrative expenses¥151,944 thousand
Results for the three months of the current quarterThe company stated that it returned to operating profitability on a standalone basis in the second quarter, but the standalone figure is Not disclosed
Full-year earnings forecast
Net Sales
¥488,887 thousand
Gross profit
¥321,398 thousand
Selling, general and administrative expenses
¥291,066 thousand
Operating profit
¥30,331 thousand
Progress against full-year forecast 通期の予想に対して、いまどこまで進んだかの割合です。
Net Sales48.0%
Gross profit48.1%
Selling, general and administrative expenses52.20%
Operating profit8.40%
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
Performance is progressing steadily against the earnings forecast. The construction of a medium- to long-term earnings base is progressing as planned.
New initiatives
  • Accumulation of stock-based creator tie-up projects and monetization in the second half
  • Expansion of creator support functions and support systems
  • Promotion of alliances with publishers, editorial production companies, PR firms and other platforms
  • Service improvements for the AirTrip CXO Salon
  • Holding AirTrip Fes 2026
Key KPIsA metric the company considers important as a management benchmark.
  • Number of creators765 titles
    Year on year against the same period last year+56
  • Average price¥289.7
    Year on year against the same period last year+54
  • Paid members of the AirTrip CXO Salon800 companies
Unit price and quantity metricsThese figures show sales broken down by price and volume.
An average unit price of ¥289.7 (+¥54) is reported, but the corresponding sales volume and other figures are Not disclosed
Contents of this document
ItemDetails
Document typePresentation materials for financial results
Fiscal Period CoveredSecond quarter of the fiscal year ending September 2026
Net Sales¥233,943 thousand (YoY +6.3%)
Operating profit¥2,561 thousand (YoY +35.3%)
Selling, general and administrative expenses¥151,944 thousand
Results for the three months of the current quarterThe company stated that it returned to operating profitability on a standalone basis in the second quarter, but the standalone figure is Not disclosed
Full-year earnings forecastNet Sales ¥488,887 thousand / Gross profit ¥321,398 thousand / Selling, general and administrative expenses ¥291,066 thousand / Operating profit ¥30,331 thousand
Progress against full-year forecastNet Sales 48.0% / Gross profit 48.1% / Selling, general and administrative expenses 52.20% / Operating profit 8.40%
Self-assessment against the planPerformance is progressing steadily against the earnings forecast. The construction of a medium- to long-term earnings base is progressing as planned.
Key KPIsIndicator name Number of creators / Value 765 titles / Year on year against the same period last year +56 titles, Indicator name Average price / Value ¥289.7 / Year on year against the same period last year ¥+54, Indicator name Paid members of the AirTrip CXO Salon / Value 800 companies / Year on year against the same period last year Not disclosed
Unit price and quantity metricsAn average unit price of ¥289.7 (+¥54) is reported, but the corresponding sales volume and other figures are Not disclosed
New initiativesAccumulation of stock-based creator tie-up projects and monetization in the second half, Expansion of creator support functions and support systems, Promotion of alliances with publishers, editorial production companies, PR firms and other platforms, Service improvements for the AirTrip CXO Salon, Holding AirTrip Fes 2026
Items this document does not state (19)
Ordinary incomeNet incomeGross Profit MarginOperating profit marginSegment resultsBreakdown of Factors Affecting the ChangeNumber of stores and locationsNumber of employeesAssumptions Underlying the Business OutlookRisk amount incorporated into the outlookMedium-term management plan targetsFinancial targetsAnnual DividendPayout ratioAcquisition of treasury sharesCapital expendituresOrders received and order backlogMarket Size / ShareKey points of the Q&A

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The company cited growth in the number of creators, growth in event and content sales, an increase in higher-priced newsletters, the accumulation of stock-based creator tie-up projects, and growth in its media advertising and event businesses. It also stated that the transition from the investment phase to the monetization phase is progressing.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Second-Quarter Financial Results Briefing Materials for the Fiscal Year Ending September 2026 | Magmag,Inc. (4059) timely disclosure | Komori