Risk of Falling Short of the Customer Base Expansion and Upselling Strategy
First written in FY2020. 1 of 2 entries say "Restated". Latest entry: FY2025.
6 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「To achieve its medium-term vision of “creating an innovative platform for the real estate sector through technology,” the Company is implementing a strategy of expanding its customer base through the inter-business property distribution services 「リアプロＢＢ」 and 「リアプロ」, and upselling and cross-selling paid services to that established base.」
The Company continues to use 「リアプロＢＢ」 and 「リアプロ」 as entry points to its customer base and to upsell and cross-sell paid services. - FY2020First statedAnnual report
「If the customer base does not expand as expected, or if the paid services invested in the established customer base fail to produce the expected benefits, the medium-term management plan may not be achieved, and the Company's financial position and operating results may be affected.」
The combination of the free 「不動産ＢＢ」 service and paid services is a premise of the medium- to long-term management plan.