Recurring-Revenue Model and Low Churn
First written in FY2020. 2 of 6 entries say "Worsened", first in FY2022. Latest entry: FY2025.
Sun* moved to the "Worse" side of this theme in 2023, 2 years before the typical company in this theme (2025).
3 other companies' latest entry also says "Other".
- FY2025Disclosure of Retention After Transition to All-Customer KPIsAnnual report
「In the fiscal year ending December 2025, Creative & Engineering had 285 unique customers and average monthly revenue per customer of ¥5.057 million, both progressing steadily. The average monthly transaction retention rate was also high at 92.7%.」
After changing its management indicators from the stock-based revenue ratio to the number of unique customers and average monthly revenue per customer across all customers, the company additionally disclosed an average monthly transaction retention rate of 92.7%. - FY2025-H1Increasing importance of flow-based customer revenueAnnual report
「The change was prompted by the increasing revenue from flow-based customers in recent years and the resulting increase in their importance, leading the company to determine that total transacting customers and average monthly revenue per customer were appropriate KPIs.」
The company states that management focus has broadened from the previous emphasis on stock-based revenue indicators to revenue management for all transacting customers, including flow-based customers. - FY2023WorsenedAnnual report
「As of the end of December 2023, stock-based revenue accounted for 73% of total revenue from Creative & Engineering, resulting in a stable and recurring revenue structure. The average monthly churn rate was also low at 3.58%.」
The stock-based revenue ratio declined from more than 80% to 73%, while the average monthly churn rate rose from 3.52% to 3.58%. The assessment of a stable revenue structure has been maintained, but the key indicators weakened year on year. - FY2022WorsenedAnnual report
「As of the end of December 2022, stock-based revenue accounted for more than 80% of total revenue from Creative & Engineering, resulting in a stable and recurring revenue structure. The average monthly churn rate (Note 1) was also low at 3.52%.」
The stock-based revenue ratio declined from more than 85% in the previous fiscal year to more than 80%, while the average monthly churn rate rose from 3.45% to 3.52%. The stable revenue model has been maintained, but the key indicators weakened year on year. - FY2021AdvancedAnnual report
「As of the end of December 2021, stock-based revenue accounted for more than 85% of total revenue from Creative & Engineering, resulting in a stable and recurring revenue structure. The average monthly churn rate (Note 1) was also low at 3.45%.」
The stock-based revenue ratio rose from more than 80% as of the end of December 2020 to more than 85%, while the average monthly churn rate declined from 3.62% to 3.45%. - FY2020First statedAnnual report
「As of the end of December 2020, stock-based revenue accounted for more than 80% of total revenue from Creative & Engineering, resulting in a stable and recurring revenue structure. The average monthly churn rate was also low at 3.62%.」
The company identifies as business strengths a revenue structure in which stock-based revenue accounts for more than 80% and the average monthly churn rate is 3.62%.