Announced details
Communications initiatives, advertising and brand promotion
More than 12 million cumulative views for the first installment, “Tsuku no Ko” (released in November 2025)
YouTube Works Awards Japan 2026, Best Brand Lift category (the first installment was selected as a finalist)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
“YouTube Works Awards Japan 2026,” hosted by Google
| Item | Details |
|---|---|
| Names of Products / Services Covered | Aron Alpha, Original web anime “Tsuku no Ko 2: Rebonding” |
| Launch date | Released on 26 August 2026 (actual) |
| Applicable area | Communications initiatives, advertising and brand promotion |
| Award/certification name | YouTube Works Awards Japan 2026, Best Brand Lift category (the first installment was selected as a finalist) |
| Awarding / certifying body | |
| Usage history | More than 12 million cumulative views for the first installment, “Tsuku no Ko” (released in November 2025) |
| Source | “YouTube Works Awards Japan 2026,” hosted by Google |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The anime was produced as part of the flagship Aron Alpha brand’s “Glue Your Youth Project” to communicate the message that “even if you fail, you can start over as many times as you need.”