Announced details
Corporate awareness and public relations activities through a corporate mascot character
Activities conducted in the little over a year since its creation include visits to Nippon Soda Group sites, transit advertising and the distribution of animated videos.
Nippon Soda's official mascot character Sodamaru has entered an advertising initiative conducted by The Nikkei Inc.
A newspaper publisher based in Chiyoda-ku, Tokyo, with Representative Director and President Iida Nobuhisa (飯田 展久), which is conducting the advertising initiative “NIKKEI Corporate Character Election 2026.”
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
“NIKKEI Corporate Character Election 2026,” conducted by The Nikkei Inc.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Nippon Soda Group's official mascot character “Sodamaru” |
| Counterparty | Nikkei Inc. |
| Counterparty overview | A newspaper publisher based in Chiyoda-ku, Tokyo, with Representative Director and President Iida Nobuhisa (飯田 展久), which is conducting the advertising initiative “NIKKEI Corporate Character Election 2026.” |
| Relationship with the Company | Nippon Soda's official mascot character Sodamaru has entered an advertising initiative conducted by The Nikkei Inc. |
| Launch date | 17 August 2026 (voting starts and the special support page is scheduled to open) |
| Applicable area | Corporate awareness and public relations activities through a corporate mascot character |
| Usage history | Activities conducted in the little over a year since its creation include visits to Nippon Soda Group sites, transit advertising and the distribution of animated videos. |
| Source | “NIKKEI Corporate Character Election 2026,” conducted by The Nikkei Inc. |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To give more people an opportunity to learn about Nippon Soda Group through Sodamaru.