Transition from Product-Out to Market-In
First written in FY2023. 2 of 3 entries say "Restated". Latest entry: FY2026.
1 other company's latest entry also says "Restated".
- FY2026RestatedAnnual report
「The company made a major shift from a product-out approach to a market-in approach in which products are developed based on customer needs」
The company continues to pursue a shift to a market-in approach focused on product development based on customer needs as a management policy. - FY2025RestatedAnnual report
「The company made a major shift from a product-out approach that leveraged synergies in its chemicals business to a market-in approach in which products are developed based on customer needs」
The company continues to present the shift from a product-out approach to a market-in approach that reflects customer needs as a management policy. - FY2023First statedAnnual report
「In 2013, when it became independent from its former parent company, NAKAYAMA STEEL WORKS,LTD., the company made a major shift in its business model, moving from a product-out approach that leveraged synergies in its chemicals business to a market-in approach in which products are developed based on customer needs」
The company explains that, following its independence, it shifted to a business model focused on product development and proposals based on customer needs.