Nissan Chemical (4021) · InitiativeAdvanced
Enhancing marketing capabilities through close customer engagement and the collection of information on advanced materials
First written in FY2017. 2 of 3 entries say "Advanced", first in FY2018. Latest entry: FY2021.
3entries
5years
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Strengthening marketing through close customer engagement and the collection of advanced materials informationA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
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- FY2021AdvancedAnnual report
「We are also expanding analysis and evaluation equipment at the China R&D Center to strengthen our ability to serve customers.」
The company is expanding analysis and evaluation equipment at the China R&D Center to strengthen its customer service capabilities in the Chinese market. - FY2018AdvancedAnnual report
「To strengthen technical support and customer service in China's display materials market, which is expected to achieve significant growth, we will begin operations at the local subsidiary established in Suzhou, China this summer.」
The company is expanding its customer- and market-facing bases and activities, including the start of operations at its local subsidiary in Suzhou, China, sales support by its local subsidiaries in Brazil and India, and collaboration with startups in Silicon Valley. - FY2017First statedAnnual report
「2) "Improving marketing capabilities": Understanding market needs by increasing engagement with customers and obtaining information on advanced materials」
The company identifies increasing customer contact and collecting market needs and information on advanced materials as specific measures to improve marketing capabilities.