Announced details
Retail, including home centers; customer management; points management; sales promotion; in-app advertising and retail media
Advertising revenue is allocated to app maintenance and operating costs, reducing net costs (the amount and percentage reduction are not disclosed)
More than 36 million members use "betrend." The monthly active user count for "LINE Mini App" was 28.97 million as of the end of March 2026.
ビートレンド supported the development of a LINE Mini App version of DAIYU EIGHT's official app and introduced "ARUTANA" to its existing smartphone app. "betrend" and "CSdelight" were integrated. Capital and personnel relationships are not disclosed.
株式会社ダイユーエイト: Headquartered in Fukushima, Fukushima Prefecture, and led by President and Representative Director Yanaginuma Tadahiro (栁沼忠広). Founded in 1976. The company operates a store network across 8 prefectures in Tohoku and northern Kanto, with Fukushima Prefecture as its primary operating base, and operates home centers and other businesses. DearOne, Inc.: Operator of "ARUTANA." TOSHIBA TEC CORPORATION: Provider of "CSdelight." Other locations, representative details and capital are not disclosed.
ISMS (ISO 27001) certification and PrivacyMark certification (information concerning ビートレンド)
DAIYU EIGHT's store network: 8 prefectures in Tohoku and northern Kanto. Individual store locations are not disclosed.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
The monthly active user count for LINE Mini App is stated as of the end of March 2026. Other external survey names and institution names are not disclosed.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Smart CRM platform “betrend”, LINE Mini App version of the "DAIYU EIGHT Official App", Retail media platform "ARUTANA (アルタナ)", Customer information system "CSdelight" |
| Counterparty | DAIYU EIGHT CO., LTD., DearOne, Inc., TOSHIBA TEC CORPORATION |
| Counterparty overview | 株式会社ダイユーエイト: Headquartered in Fukushima, Fukushima Prefecture, and led by President and Representative Director Yanaginuma Tadahiro (栁沼忠広). Founded in 1976. The company operates a store network across 8 prefectures in Tohoku and northern Kanto, with Fukushima Prefecture as its primary operating base, and operates home centers and other businesses. DearOne, Inc.: Operator of "ARUTANA." TOSHIBA TEC CORPORATION: Provider of "CSdelight." Other locations, representative details and capital are not disclosed. |
| Relationship with the Company | ビートレンド supported the development of a LINE Mini App version of DAIYU EIGHT's official app and introduced "ARUTANA" to its existing smartphone app. "betrend" and "CSdelight" were integrated. Capital and personnel relationships are not disclosed. |
| Launch date | Released and in operation as of the announcement on 28 October 2026 (specific launch date not disclosed) |
| Applicable area | Retail, including home centers; customer management; points management; sales promotion; in-app advertising and retail media |
| Award/certification name | ISMS (ISO 27001) certification and PrivacyMark certification (information concerning ビートレンド) |
| Location | DAIYU EIGHT's store network: 8 prefectures in Tohoku and northern Kanto. Individual store locations are not disclosed. |
| Location scale | The title states that DAIYU EIGHT operates 80 stores. |
| Quantitative Effects | Advertising revenue is allocated to app maintenance and operating costs, reducing net costs (the amount and percentage reduction are not disclosed) |
| Usage history | More than 36 million members use "betrend." The monthly active user count for "LINE Mini App" was 28.97 million as of the end of March 2026. |
| Source | The monthly active user count for LINE Mini App is stated as of the end of March 2026. Other external survey names and institution names are not disclosed. |
Items this document does not state (6)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To further accelerate new-member acquisition at stores. It also aims to allocate in-app advertising revenue to app maintenance and operating costs, thereby reducing net costs.