Komori
Other Disclosures4020BETREND CORPORATIONInformation and Communications, Services and Others

Smart CRM “betrend” Introduces Natural-Language Operation of Its Admin Console, Developing AI-Powered Conversational Features for “App Building” and “Data Analysis and Automated Campaign Creation”.

ビートレンド has developed a feature that enables users to operate the admin console of its CRM service “betrend” in natural language and create and update apps, analyze customer data, and configure marketing campaigns through conversations with AI. The concept is currently under development and validation, and specifications for commercial availability have not been finalized.

Worth reading
36Immaterial
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Direction
Neutral
Direction inferred from the company’s description.
Scale
—
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Wording
Avoiding a definitive answer
How definitive the wording is.

Announced details

betrendbetrend Agent-Ready Project
Applicable field (uses covered by this announcement)
Food serviceRetailServicesStore marketing
Launch dateThe timing of the commercial release is Not disclosed. The company plans to proceed in stages with demonstrations and other testing in a prototype environment.
What the company reported numerically
Usage history

Adopted mainly by food service, retail, and service businesses (number of implementations: Not disclosed)

Award/certification name

ISMS(ISO27001)

PrivacyMark

Location (as indicated in this announcement)

Shinagawa Ward, Tokyo

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services Coveredbetrend, betrend Agent-Ready Project
Launch dateThe timing of the commercial release is Not disclosed. The company plans to proceed in stages with demonstrations and other testing in a prototype environment.
Applicable areaFood service, Retail, Services, Store marketing
Award/certification nameISMS(ISO27001), PrivacyMark
LocationShinagawa Ward, Tokyo
Usage historyAdopted mainly by food service, retail, and service businesses (number of implementations: Not disclosed)
Items this document does not state (12)
CounterpartyCounterparty overviewRelationship with the CompanyContract ValueOffering priceContract DateAwarding / certifying bodyRegistration number and expiry dateLocation scaleQuantitative EffectsImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Because the increasing sophistication of CRM initiatives has increased the workload for marketing teams.

How to read this page

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Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.