Komori
Other Disclosures4020BETREND CORPORATIONInformation and Communications, Services and Others

Launch of “betrend Analytics,” a smart CRM analytics option that integrates customer touchpoint data, improves MROI, and accelerates decision-making on digital transformation for stores

ビートレンド began offering “betrend Analytics,” a new option for analysing and visualising customer data accumulated in its existing smart CRM, “betrend,” together with data from external services, on 17 September 2026.

Worth reading
62In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
—
Displayed only when the document provides numerical figures.
Wording
Definitive
How definitive the wording is.

Announced details

betrend AnalyticsbetrendTableau
Applicable field (uses covered by this announcement)
Food serviceRetailServicesStore OperationsMarketing
Launch date17 September 2026 (Thursday) · Actual
What the company reported numerically
Usage history

“betrend” is described as having been adopted mainly by companies in the food service, retail and service industries, but the number of implementations is Not disclosed.

Relationship between the counterparty and the company
BETREND CORPORATION4020
Relationship with the Company

Salesforce’s “Tableau” has been adopted as the analytics platform for “betrend Analytics,” provided by ビートレンド. Capital and personnel relationships are Not disclosed.

CounterpartySalesforce

The company is described as providing “Tableau.” Other information, including its location, representative, capital and year of establishment, is Not disclosed.

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services Coveredbetrend Analytics, betrend, Tableau
CounterpartySalesforce
Counterparty overviewThe company is described as providing “Tableau.” Other information, including its location, representative, capital and year of establishment, is Not disclosed.
Relationship with the CompanySalesforce’s “Tableau” has been adopted as the analytics platform for “betrend Analytics,” provided by ビートレンド. Capital and personnel relationships are Not disclosed.
Launch date17 September 2026 (Thursday) · Actual
Applicable areaFood service, Retail, Services, Store Operations, Marketing
Usage history“betrend” is described as having been adopted mainly by companies in the food service, retail and service industries, but the number of implementations is Not disclosed.
Items this document does not state (11)
Contract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleQuantitative EffectsImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To enable frontline personnel without specialised data-analysis expertise to use customer data, supporting the optimisation of marketing investment (MROI), improvements in store operations, faster decision-making and enhanced customer experiences.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Launch of “betrend Analytics,” a smart CRM analytics option that integrates customer touchpoint data, improves MROI, and accelerates decision-making on digital transformation for stores | BETREND CORPORATION (4020) timely disclosure | Komori