Announced details
Bakery cafés and in-store promotions and CRM for food service, retail and service businesses
LINE Mini App monthly active users: 28.97 million as of 31 March 2026. betrend registered members: more than 36 million.
ビートレンド supported the development of a LINE Mini App for “いちあん,” operated by Penguin Adventure. No capital or personnel relationship is disclosed.
Head office: Yokohama, Kanagawa Prefecture; President and Representative Director: Yoshizumi Yamato (吉住大和). The company operates businesses including child development support, employment support, group homes, food service, manufacturing and agriculture, originating from support services for people with disabilities.
ISMS (ISO 27001) certification and Privacy Mark
Tokorozawa, Saitama Prefecture (“いちあん”)
betrend Lite for Smaregi is described as a low-cost plan with reduced initial and monthly operating costs, but the specific price is not disclosed. Points can be redeemed from ¥1 per point.
The company does not address Contract Value / Impact on Business Performance.
The monthly active user figure for LINE Mini Apps is stated to be as of 31 March 2026. The name of any other research organization is not disclosed.
| Item | Details |
|---|---|
| Names of Products / Services Covered | betrend Lite for Smaregi (POS system), LINE Mini App, betrend, スマレジ |
| Counterparty | Penguin Adventure Co., Ltd. |
| Counterparty overview | Head office: Yokohama, Kanagawa Prefecture; President and Representative Director: Yoshizumi Yamato (吉住大和). The company operates businesses including child development support, employment support, group homes, food service, manufacturing and agriculture, originating from support services for people with disabilities. |
| Relationship with the Company | ビートレンド supported the development of a LINE Mini App for “いちあん,” operated by Penguin Adventure. No capital or personnel relationship is disclosed. |
| Offering price | betrend Lite for Smaregi is described as a low-cost plan with reduced initial and monthly operating costs, but the specific price is not disclosed. Points can be redeemed from ¥1 per point. |
| Applicable area | Bakery cafés and in-store promotions and CRM for food service, retail and service businesses |
| Award/certification name | ISMS (ISO 27001) certification and Privacy Mark |
| Location | Tokorozawa, Saitama Prefecture (“いちあん”) |
| Usage history | LINE Mini App monthly active users: 28.97 million as of 31 March 2026. betrend registered members: more than 36 million. |
| Source | The monthly active user figure for LINE Mini Apps is stated to be as of 31 March 2026. The name of any other research organization is not disclosed. |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To strengthen customer retention and outreach to younger demographics.