Contents of this document
- Cost of sales¥377 million
- Personnel costs + outsourced development costs¥178 million
- Software amortization¥113 million
- Housing costs¥32 million
- Other costs¥52 million
- Selling, general and administrative expenses¥304 million
- Personnel-related selling, general and administrative expenses¥214 million
- Addition of 4 services to betrend connect
- Participation as a Technology Partner in LINE Yahoo's Customer Growth Consortium
- Migration of the CRM platform to Oracle Cloud Infrastructure (OCI)
- Establishment of the foundation for the new AI strategy, the “betrend Agent-Ready Project”
- First customer implementation of a Zalo mini-app CRM in Ho Chi Minh City, Vietnam
- Participation as a development and strategic partner in PARCO Digital Marketing's intercompany ESG collaboration cloud service
- Launch of an internal AI business-application project
- Changes to the shareholder benefits program
- ARR (CRM total)¥969 millionYear on year against the same period last year1.4% increase
- ARR (Smart CRM)¥789 millionYear on year against the same period last year3.5% increase
- Number of Smart CRM customer companies187 companiesYear on year against the same period last year1 company increase, 0.5% increase
- Number of Smart CRM users3,854 10,000 peopleYear on year against the same period last year3.76 million increase
- Opportunity lead volume index176 IndexYear on year against the same period last year76% increase versus the first half of 2025
- CRM servicesNet Sales387Year on year against the same period last year0.4% decrease
- Customization ServicesNet Sales54Year on year against the same period last year35.6% decrease
- Other ServicesNet Sales4Year on year against the same period last year7.8% increase
| Item | Details |
|---|---|
| Document type | Financial results presentation |
| Fiscal Period Covered | Second quarter (interim period) of the fiscal year ending December 2026 |
| Net Sales | ¥539 million (YoY -5.5%) |
| Operating profit | ¥-141 million |
| Ordinary income | ¥-141 million |
| Net income | ¥-141 million |
| Gross Profit Margin | 30.1% |
| Operating profit margin | -26.3% |
| Selling, general and administrative expenses | ¥304 million |
| Full-year earnings forecast | Net Sales ¥1,169 million / Cost of sales ¥733 million / Gross profit ¥436 million / Selling, general and administrative expenses ¥658 million / Operating profit ¥-222 million / Ordinary income ¥-222 million / Net income for the current fiscal year ¥-223 million |
| Progress against full-year forecast | Net Sales 46.1% / Cost of sales 49.1% / Selling, general and administrative expenses 47.9% / Infrastructure-related investment 52.4% / Marketing 19.5% |
| Segment results | Category CRM services / Net Sales ¥387 million / Year on year against the same period last year 0.4% decrease, Category Customization Services / Net Sales ¥54 million / Year on year against the same period last year 35.6% decrease, Category Other Services / Net Sales ¥4 million / Year on year against the same period last year 7.8% increase |
| Breakdown of Factors Affecting the Change | Factors Cost of sales / Amount ¥377 million, Factors Personnel costs + outsourced development costs / Amount ¥178 million, Factors Software amortization / Amount ¥113 million, Factors Housing costs / Amount ¥32 million, Factors Other costs / Amount ¥52 million, Factors Selling, general and administrative expenses / Amount ¥304 million, Factors Personnel-related selling, general and administrative expenses / Amount ¥214 million |
| Key KPIs | Indicator name ARR (CRM total) / Value ¥969 million / Year on year against the same period last year 1.4% increase, Indicator name ARR (Smart CRM) / Value ¥789 million / Year on year against the same period last year 3.5% increase, Indicator name Number of Smart CRM customer companies / Value 187 companies / Year on year against the same period last year 1 company increase, 0.5% increase, Indicator name Number of Smart CRM users / Value 3,854 10,000 people / Year on year against the same period last year 3.76 million increase, Indicator name Opportunity lead volume index / Value 176 Index / Year on year against the same period last year 76% increase versus the first half of 2025 |
| Unit price and quantity metrics | Smart CRM Number of contracted companies 187 companies / Average Revenue per Customer ¥351 thousand / ARR ¥789 million |
| Number of employees | Number of Employees 105 People / Reference date End of June 2026 / Breakdown 65 full-time employees, 8 officers, 7 outsourced personnel, 25 offshore personnel / Hiring plan A small number planned |
| Assumptions Underlying the Business Outlook | Revenue from the SaaS business is expected to increase gradually toward the second half of the year because it is stock-based. The company will make growth investments to maximize future ARR, and expects inquiries from POS vendors, e-commerce-related vendors and others to increase. Numerical assumptions are Not disclosed. |
| Capital expenditures | ¥215,937 thousand (infrastructure investment costs planned for FY2026 December) |
| New initiatives | Addition of 4 services to betrend connect, Participation as a Technology Partner in LINE Yahoo's Customer Growth Consortium, Migration of the CRM platform to Oracle Cloud Infrastructure (OCI), Establishment of the foundation for the new AI strategy, the “betrend Agent-Ready Project”, First customer implementation of a Zalo mini-app CRM in Ho Chi Minh City, Vietnam, Participation as a development and strategic partner in PARCO Digital Marketing's intercompany ESG collaboration cloud service, Launch of an internal AI business-application project, Changes to the shareholder benefits program |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.CRM service revenue continued to be affected by cancellations by major customers, while customization service revenue declined 35.6% year on year due to fewer new implementations and additional development projects. Cost of sales increased because of one-time expenses, including initial costs associated with the renewal of the database server cluster and overlapping costs for new and existing contracts. Selling, general and administrative expenses increased mainly due to investments related to personnel costs.