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Other Disclosures4020BETREND CORPORATIONInformation and Communications, Services and Others

ビートレンド Upgrades Its Core Infrastructure to Oracle Cloud Infrastructure (OCI)

ビートレンド migrated the core infrastructure of its smart CRM platform, “betrend,” to ORACLE CORPORATION JAPAN’s OCI and began full-scale operations. The infrastructure was upgraded to improve the processing of large volumes of data, the stability of push notifications, and security, while also making it easier to support future AI applications.

Worth reading
52Recurring
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Direction
Improvement
Direction inferred from the company’s description.
Scale
—
Displayed only when the document provides numerical figures.
Wording
Conditional
How definitive the wording is.

Announced details

Smart CRM platform “betrend”Oracle Cloud Infrastructure(OCI)Oracle Exadata Database Service
Applicable field (uses covered by this announcement)
RestaurantsRetail storesServicesMembership managementPoints systemInformation DistributionCustomer analyticsPredictive marketing
Launch date13 August 2026; full-scale operations commenced (actual)
What the company reported numerically
Usage history

“betrend” has been adopted across a wide range of industries and business formats, primarily in food service, retail and services (number of deployments: not disclosed)

Relationship between the counterparty and the company
BETREND CORPORATION4020
Relationship with the Company

ビートレンド has adopted and uses ORACLE CORPORATION JAPAN’s OCI cloud service as its core infrastructure. No capital or personnel relationship is stated.

CounterpartyORACLE CORPORATION JAPAN (Securities code: 4716)

Head office: Minato-ku, Tokyo; Director, Executive Officer, President: Misawa Tomomitsu (三澤智光). The Japanese subsidiary of Oracle Corporation. Listed on the Tokyo Stock Exchange Standard Market. Provides cloud services and other services that leverage data.

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredSmart CRM platform “betrend”, Oracle Cloud Infrastructure(OCI), Oracle Exadata Database Service
CounterpartyORACLE CORPORATION JAPAN (Securities code: 4716)
Counterparty overviewHead office: Minato-ku, Tokyo; Director, Executive Officer, President: Misawa Tomomitsu (三澤智光). The Japanese subsidiary of Oracle Corporation. Listed on the Tokyo Stock Exchange Standard Market. Provides cloud services and other services that leverage data.
Relationship with the Companyビートレンド has adopted and uses ORACLE CORPORATION JAPAN’s OCI cloud service as its core infrastructure. No capital or personnel relationship is stated.
Launch date13 August 2026; full-scale operations commenced (actual)
Applicable areaRestaurants, Retail stores, Services, Membership management, Points system, Information Distribution, Customer analytics, Predictive marketing
Usage history“betrend” has been adopted across a wide range of industries and business formats, primarily in food service, retail and services (number of deployments: not disclosed)
Items this document does not state (11)
Contract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleQuantitative EffectsImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To improve service quality, strengthen security, support future functional expansion and increasing volumes of member and purchasing data and communications, and establish an infrastructure that enables AI to handle data securely and at high speed.

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ビートレンド Upgrades Its Core Infrastructure to Oracle Cloud Infrastructure (OCI) | BETREND CORPORATION (4020) timely disclosure | Komori