Announced details
The company states that the initiative will significantly reduce app operating, administrative, and mailing costs. The specific savings amounts and rates are not disclosed.
The number of users of "betrend" exceeds 36 million. The number of members and usage volume for the Apple House LINE Mini App are not disclosed.
betrend Corporation supported 株式会社あぶち's development of a LINE Mini App, and 株式会社あぶち introduced "betrend Lite for Smaregi." The parties have a business relationship based on this transaction.
Headquartered in Nakano-ku, Tokyo, and led by President and Representative Director Ito Yutaka (伊藤雄高). The company launched the women's apparel brand Apple House in 1971 and handles planning, distribution, and sales on an integrated basis. It produces women's apparel in Japan, primarily using natural materials and its own dyeing methods. The brand has 30 stores nationwide.
ISMS (ISO 27001) certification and Privacy Mark
Apple House stores nationwide; individual locations are not disclosed
Described as a low-cost plan with reduced upfront fees and monthly operating costs. The specific amount is not disclosed.
The company states that the initiative will support sales growth, but its specific impact on betrend Corporation's results is not disclosed.
The company does not address Contract Value.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Apple House LINE Mini App, betrend Lite for Smaregi (POS system), betrend |
| Counterparty | 株式会社あぶち |
| Counterparty overview | Headquartered in Nakano-ku, Tokyo, and led by President and Representative Director Ito Yutaka (伊藤雄高). The company launched the women's apparel brand Apple House in 1971 and handles planning, distribution, and sales on an integrated basis. It produces women's apparel in Japan, primarily using natural materials and its own dyeing methods. The brand has 30 stores nationwide. |
| Relationship with the Company | betrend Corporation supported 株式会社あぶち's development of a LINE Mini App, and 株式会社あぶち introduced "betrend Lite for Smaregi." The parties have a business relationship based on this transaction. |
| Offering price | Described as a low-cost plan with reduced upfront fees and monthly operating costs. The specific amount is not disclosed. |
| Applicable area | Women's apparel and clothing stores, Retail, In-store promotions, Customer management and CRM |
| Award/certification name | ISMS (ISO 27001) certification and Privacy Mark |
| Location | Apple House stores nationwide; individual locations are not disclosed |
| Location scale | 30 stores nationwide |
| Quantitative Effects | The company states that the initiative will significantly reduce app operating, administrative, and mailing costs. The specific savings amounts and rates are not disclosed. |
| Usage history | The number of users of "betrend" exceeds 36 million. The number of members and usage volume for the Apple House LINE Mini App are not disclosed. |
| Impact on Business Performance | The company states that the initiative will support sales growth, but its specific impact on betrend Corporation's results is not disclosed. |
Items this document does not state (6)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To reduce the mailing costs and administrative burden associated with paper loyalty cards and postcard direct mail, understand purchasing behavior, and deliver personalized promotions to customers.