Announced details
In-store and e-commerce sales of women's innerwear and miscellaneous goods; customer management and sales promotion
Betrend supported the development of Mamina's LINE Mini App.
Head office: Osaka City, Osaka Prefecture; Representative Director: Kasuga Eiichiro (春日英一郎). Sells women's innerwear and miscellaneous goods, and operates the “LOCK YOUR HEARTS” and “Dear Luv” lingerie select shops through 4 stores nationwide and an online shop.
Company-operated stores: Greater Tokyo, Kansai and Kyushu; 4 stores nationwide. E-commerce site location: Not disclosed
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | LINE Mini App “Dear Luv & LOCK YOUR HEARTS”, Smart CRM platform “betrend” |
| Counterparty | 株式会社マミーナ |
| Counterparty overview | Head office: Osaka City, Osaka Prefecture; Representative Director: Kasuga Eiichiro (春日英一郎). Sells women's innerwear and miscellaneous goods, and operates the “LOCK YOUR HEARTS” and “Dear Luv” lingerie select shops through 4 stores nationwide and an online shop. |
| Relationship with the Company | Betrend supported the development of Mamina's LINE Mini App. |
| Applicable area | In-store and e-commerce sales of women's innerwear and miscellaneous goods; customer management and sales promotion |
| Location | Company-operated stores: Greater Tokyo, Kansai and Kyushu; 4 stores nationwide. E-commerce site location: Not disclosed |
| Location scale | 4 company-operated stores |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To address Mamina's challenges in tracking purchase information through paper stamp cards, identifying high-value customers and integrating customer information held separately for its physical stores and e-commerce operations, and to provide a data-driven customer experience.