Announced details
Shorter checkout waiting times, fewer errors, centralized purchase data management, and optimized information delivery (quantitative effects: not disclosed)
betrend users: more than 36 million (as of a date not disclosed)
betrend supported the development of a LINE mini app for 株式会社もりもと. The app is integrated with FoodFrontia, the POS system of ステアリテール株式会社. Capital and personnel relationships: not disclosed.
株式会社もりもと: Headquartered in Chitose, Hokkaido. Develops, manufactures and sells Japanese and Western-style confectionery, bread and cakes. Founded in Chitose, Hokkaido, the company has more than 75 years of history., ステアリテール株式会社: Provides services and hardware for restaurants, gas stations and retail stores, covering sales, development, production and maintenance.
株式会社もりもと stores (specific locations: not disclosed)
Points can be redeemed at ¥1 per point or more. Other pricing and fee details: not disclosed.
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | 『もりもと』LINE mini app, FoodFrontia (restaurant POS system), betrend |
| Counterparty | 株式会社もりもと, ステアリテール株式会社 |
| Counterparty overview | 株式会社もりもと: Headquartered in Chitose, Hokkaido. Develops, manufactures and sells Japanese and Western-style confectionery, bread and cakes. Founded in Chitose, Hokkaido, the company has more than 75 years of history., ステアリテール株式会社: Provides services and hardware for restaurants, gas stations and retail stores, covering sales, development, production and maintenance. |
| Relationship with the Company | betrend supported the development of a LINE mini app for 株式会社もりもと. The app is integrated with FoodFrontia, the POS system of ステアリテール株式会社. Capital and personnel relationships: not disclosed. |
| Offering price | Points can be redeemed at ¥1 per point or more. Other pricing and fee details: not disclosed. |
| Applicable area | Sweets and bakery retailers, Restaurant and retail industries, Customer management and sales promotion |
| Location | 株式会社もりもと stores (specific locations: not disclosed) |
| Location scale | 22 stores |
| Quantitative Effects | Shorter checkout waiting times, fewer errors, centralized purchase data management, and optimized information delivery (quantitative effects: not disclosed) |
| Usage history | betrend users: more than 36 million (as of a date not disclosed) |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To improve checkout efficiency, centrally manage data such as purchase histories, and optimize information delivery based on customers’ usage patterns.