Announced details
Hotel and accommodation industry, membership management, customer information services, sales promotion and marketing
An accommodation discount coupon worth ¥18,000 is awarded upon collecting stamps from all 9 hotels.
ビートレンド supported the development of the counterparty's official app using the CRM platform "betrend" it provides. No capital or personnel relationship is stated.
Established in November 2017. An organization comprising 9 classic hotels in Japan that jointly develops promotional products and conducts PR activities. Member hotels are Nikko Kanaya Hotel, Fujiya Hotel, Manpei Hotel, Nara Hotel, Tokyo Station Hotel, Hotel New Grand, Gamagori Classic Hotel, Unzen Kanko Hotel and Kawana Hotel.
9 member hotels
The official app is free. Pricing for other services: Not disclosed.
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Japan Classic Hotels Association Official App, betrend, Classic Hotel Passport |
| Counterparty | Japan Classic Hotels Association |
| Counterparty overview | Established in November 2017. An organization comprising 9 classic hotels in Japan that jointly develops promotional products and conducts PR activities. Member hotels are Nikko Kanaya Hotel, Fujiya Hotel, Manpei Hotel, Nara Hotel, Tokyo Station Hotel, Hotel New Grand, Gamagori Classic Hotel, Unzen Kanko Hotel and Kawana Hotel. |
| Relationship with the Company | ビートレンド supported the development of the counterparty's official app using the CRM platform "betrend" it provides. No capital or personnel relationship is stated. |
| Offering price | The official app is free. Pricing for other services: Not disclosed. |
| Launch date | Available from 17 June 2026 (Wednesday) (actual) |
| Applicable area | Hotel and accommodation industry, membership management, customer information services, sales promotion and marketing |
| Location scale | 9 member hotels |
| Quantitative Effects | An accommodation discount coupon worth ¥18,000 is awarded upon collecting stamps from all 9 hotels. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To digitize the culture of paper passports and improve the customer experience by leveraging the convenience of smartphones. To establish a system for centrally managing and disseminating the history and latest information of member hotels.