Announced details
Established 8 membership tiers
“betrend” members: more than 36 million (date and cumulative/non-cumulative classification: Not disclosed)
Betrend supported the renewal of the official “GaBuri Chicken.” app operated by ブルームダイニングサービス and the introduction of a LINE Mini App. Capital and personnel relationships: Not disclosed.
Headquartered in Nagoya, Aichi Prefecture, and led by President and Representative Director Kazuhiro Nakatsuka (中塚 和宏). The company operates restaurants and is engaged in restaurant production, food-service consulting, external sales, and franchise headquarters operations. It operates brands including “GaBuri Chicken.” and also runs karaage takeaway specialty stores, food courts, and food trucks.
ISMS (ISO 27001), PrivacyMark (information concerning ビートレンド)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | “GaBuri Chicken. Official App” smartphone app version, “GaBuri Chicken. Official App” LINE Mini App version, Smart CRM platform “betrend” |
| Counterparty | 株式会社ブルームダイニングサービス |
| Counterparty overview | Headquartered in Nagoya, Aichi Prefecture, and led by President and Representative Director Kazuhiro Nakatsuka (中塚 和宏). The company operates restaurants and is engaged in restaurant production, food-service consulting, external sales, and franchise headquarters operations. It operates brands including “GaBuri Chicken.” and also runs karaage takeaway specialty stores, food courts, and food trucks. |
| Relationship with the Company | Betrend supported the renewal of the official “GaBuri Chicken.” app operated by ブルームダイニングサービス and the introduction of a LINE Mini App. Capital and personnel relationships: Not disclosed. |
| Launch date | As of 10 June 2026, implementation and renewal support had been completed (specific launch date: Not disclosed) |
| Applicable area | Restaurants, Izakaya and bars, Membership and promotional operations for restaurants |
| Award/certification name | ISMS (ISO 27001), PrivacyMark (information concerning ビートレンド) |
| Quantitative Effects | Established 8 membership tiers |
| Usage history | “betrend” members: more than 36 million (date and cumulative/non-cumulative classification: Not disclosed) |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The changes were made in response to growing demand for a points-based system, with the aim of improving customer loyalty, strengthening the acquisition of new members, and broadening access to membership registration.