Announced details
Restaurants, store operations, customer management, OMO, store digital transformation, marketing
betrend has been adopted across a broad range of industries and business formats, primarily in the food service, retail and services sectors (number of implementations: Not disclosed)
Stear Retail's FoodFrontia POS system has been added to ビートレンド's betrend connect partner program. The relationship consists of integrating FoodFrontia with ビートレンド's betrend platform.
Head office: Kawasaki, Kanagawa Prefecture. Representative Director, President and Executive Officer: Mafune Atsushi (真船 厚). The company provides services and hardware for restaurants, gas stations and retail stores, covering sales, development, production and maintenance on an integrated basis.
ISMS (ISO 27001), PrivacyMark (information concerning ビートレンド)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | FoodFrontia (restaurant POS system), betrend connect, betrend |
| Counterparty | ステアリテール株式会社 |
| Counterparty overview | Head office: Kawasaki, Kanagawa Prefecture. Representative Director, President and Executive Officer: Mafune Atsushi (真船 厚). The company provides services and hardware for restaurants, gas stations and retail stores, covering sales, development, production and maintenance on an integrated basis. |
| Relationship with the Company | Stear Retail's FoodFrontia POS system has been added to ビートレンド's betrend connect partner program. The relationship consists of integrating FoodFrontia with ビートレンド's betrend platform. |
| Launch date | 21 May 2026 (already added; actual) |
| Applicable area | Restaurants, store operations, customer management, OMO, store digital transformation, marketing |
| Award/certification name | ISMS (ISO 27001), PrivacyMark (information concerning ビートレンド) |
| Usage history | betrend has been adopted across a broad range of industries and business formats, primarily in the food service, retail and services sectors (number of implementations: Not disclosed) |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To link POS purchase data with member information, improve the efficiency of member management, visualize customer trends, prevent customer attrition and encourage repeat visits. The initiative is also intended to promote the realization of OMO and store digital transformation at companies that have adopted betrend.