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Other Disclosures4020BETREND CORPORATIONInformation and Communications, Services and Others

Beatrend launches the “betrend Agent-Ready Project” for the era of AI agents and begins recruiting PoC partners.

ビートレンド has launched the “betrend Agent-Ready Project” to enable its smart CRM, “betrend,” to be used by AI agents, and is proceeding with support for MCP servers. It has also begun recruiting companies to participate in proof-of-concept trials and joint development.

Worth reading
52Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
3600
More than 10,000 user members
Wording
Avoiding a definitive answer
How definitive the wording is.

Announced details

betrendbetrend Agent-Ready Projectbetrend connectMCP server support
Applicable field (uses covered by this announcement)
Restaurant and food-service chainsSupermarketsDrugstoresHome centersApparelGeneral merchandise, eyewear and specialty retailFood service, retail and service industries
Launch date30 April 2026 (project launch and recruitment start; actual)
What the company reported numerically
Usage history

The number of members using betrend exceeds 36 million

Award/certification name

ISMS(ISO27001)

PrivacyMark

Location (as indicated in this announcement)

Shinagawa-ku, Tokyo (ビートレンド headquarters)

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services Coveredbetrend, betrend Agent-Ready Project, betrend connect, MCP server support
Launch date30 April 2026 (project launch and recruitment start; actual)
Applicable areaRestaurant and food-service chains, Supermarkets, Drugstores, Home centers, Apparel, General merchandise, eyewear and specialty retail, Food service, retail and service industries
Award/certification nameISMS(ISO27001), PrivacyMark
LocationShinagawa-ku, Tokyo (ビートレンド headquarters)
Usage historyThe number of members using betrend exceeds 36 million
Items this document does not state (12)
CounterpartyCounterparty overviewRelationship with the CompanyContract ValueOffering priceContract DateAwarding / certifying bodyRegistration number and expiry dateLocation scaleQuantitative EffectsImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To enable AI agents to safely use real-store data, such as visit and purchase histories, and provide a store marketing platform where people and AI work together.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Beatrend launches the “betrend Agent-Ready Project” for the era of AI agents and begins recruiting PoC partners. | BETREND CORPORATION (4020) timely disclosure | Komori