Komori
Other Disclosures4020BETREND CORPORATIONInformation and Communications, Services and Others

[Survey on Store Selection Amid Rising Prices] Even After a 10% Price Increase, Approximately 68% of Customers Intend to Continue Using the Store; Approximately Half of Membership Card App Users Report Increased Visit Frequency.

BETREND CORPORATION surveyed store selection and the use of membership apps amid rising prices and published the results. The findings show that customers intend to continue using their favorite stores after price increases, while membership apps have increased visit frequency.

Worth reading
57In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Neutral
Direction inferred from the company’s description.
Scale
419
people (valid responses)
Wording
Definitive
How definitive the wording is.

Announced details

Smart CRM platform “betrend”Official store app (membership app)Partner program “betrend connect”
Applicable field (uses covered by this announcement)
Distribution BusinessFood service and servicesRestaurants and retail stores
What the company reported numerically
Quantitative Effects

47% of membership app users feel that they visit more frequently

68% intend to continue using the store even after a price increase of approximately 10%

15% said they would switch to another store after the price increase

Award/certification name

Information Security Management System (ISMS (ISO 27001))

PrivacyMark

Location (as indicated in this announcement)

Shinagawa-ku, Tokyo (head office)

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Source (materials cited by the company)

An internet survey conducted by BETREND CORPORATION (26–29 March 2026; 419 men and women in their 20s to 70s)

Announced details
ItemDetails
Names of Products / Services CoveredSmart CRM platform “betrend”, Official store app (membership app), Partner program “betrend connect”
Applicable areaDistribution Business, Food service and services, Restaurants and retail stores
Award/certification nameInformation Security Management System (ISMS (ISO 27001)), PrivacyMark
LocationShinagawa-ku, Tokyo (head office)
Quantitative Effects47% of membership app users feel that they visit more frequently, 68% intend to continue using the store even after a price increase of approximately 10%, 15% said they would switch to another store after the price increase
SourceAn internet survey conducted by BETREND CORPORATION (26–29 March 2026; 419 men and women in their 20s to 70s)
Items this document does not state (12)
CounterpartyCounterparty overviewRelationship with the CompanyContract ValueOffering priceContract DateLaunch dateAwarding / certifying bodyRegistration number and expiry dateLocation scaleUsage historyImpact on Business Performance

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To understand store selection and membership app usage amid rising prices, in line with the wave of price increases scheduled for April 2026.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
[Survey on Store Selection Amid Rising Prices] Even After a 10% Price Increase, Approximately 68% of Customers Intend to Continue Using the Store; Approximately Half of Membership Card App Users Report Increased Visit Frequency. | BETREND CORPORATION (4020) timely disclosure | Komori