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Other Disclosures4020BETREND CORPORATIONInformation and Communications, Services and Others

Beatrend Renews the Official App for the Agora Hotel Alliance

The official member app “AGORA,” provided by アゴーラ ホスピタリティーズ, has been renewed and changed from a cash top-up model to the “Agora Miles” program, which allows users to earn miles through stays, dining and campaign participation, then exchange them for coupons. The design and usability have also been improved, and Betrend’s “Pocket QR” is used to award miles when customers visit participating locations.

Worth reading
62In focus
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Direction
Improvement
Direction inferred from the company’s description.
Scale
—
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Wording
Definitive
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Announced details

Official smartphone app “AGORA”Agora MilesPocket QRbetrend
Applicable field (uses covered by this announcement)

Hotel stays, dining, campaign participation and membership program administration

Launch date10 April 2026 (renewal already completed)
What the company reported numerically
Quantitative Effects

Significantly reduced risk of unauthorized use (specific figures not disclosed)

Relationship between the counterparty and the company
BETREND CORPORATION4020
Relationship with the Company

Betrend’s “Pocket QR” has been adopted for the official “AGORA” app provided by アゴーラ ホスピタリティーズ.

Counterparty株式会社 アゴーラ ホスピタリティーズ

Head office: Minato-ku, Tokyo. Representative Director, President and CEO: Sen Sohei. With “a hotel alliance bringing together the beauty of Japan” as its vision, the company operates 9 properties with 1,260 rooms nationwide.

Location (as indicated in this announcement)

3 hotels in Osaka Prefecture: Hotel Agora Regency Osaka Sakai, Hotel Agora Osaka Moriguchi and Dorsett by Agora Osaka Sakai

Across アゴーラ ホスピタリティーズ: 9 properties nationwide, with 1,260 rooms
Offering price

“AGORA” app fee: Free

The company does not address Contract Value / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredOfficial smartphone app “AGORA”, Agora Miles, Pocket QR, betrend
Counterparty株式会社 アゴーラ ホスピタリティーズ
Counterparty overviewHead office: Minato-ku, Tokyo. Representative Director, President and CEO: Sen Sohei. With “a hotel alliance bringing together the beauty of Japan” as its vision, the company operates 9 properties with 1,260 rooms nationwide.
Relationship with the CompanyBetrend’s “Pocket QR” has been adopted for the official “AGORA” app provided by アゴーラ ホスピタリティーズ.
Offering price“AGORA” app fee: Free
Launch date10 April 2026 (renewal already completed)
Applicable areaHotel stays, dining, campaign participation and membership program administration
Location3 hotels in Osaka Prefecture: Hotel Agora Regency Osaka Sakai, Hotel Agora Osaka Moriguchi and Dorsett by Agora Osaka Sakai
Location scaleAcross アゴーラ ホスピタリティーズ: 9 properties nationwide, with 1,260 rooms
Quantitative EffectsSignificantly reduced risk of unauthorized use (specific figures not disclosed)
Items this document does not state (8)
Contract ValueContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To further improve the guest experience and strengthen customer engagement, while reducing the risk of unauthorized use and operating the membership program quickly and securely without detracting from the hotels’ atmosphere.

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Beatrend Renews the Official App for the Agora Hotel Alliance | BETREND CORPORATION (4020) timely disclosure | Komori