Expanding Creator Support Through the Acquisition of "Hello Circus"
First written in FY2021-Q3. 2 of 4 entries say "Restated". Latest entry: FY2022-Q3.
42 other companies' latest entry also says "Restated".
- FY2022-Q3RestatedAnnual report
「In the marketplace service, in addition to merchandising and campaign initiatives capturing trends such as Halloween, we implemented various projects and features highlighting the appeal of creators' works, including the Creema × Hello Circus Star Creator Discovery Project, a collaboration between Hello Circus, founded and led by talent Chiaki (千秋), who serves as its brand manager, and world-renowned fashion designer Maruyama Keita (丸山 敬太).」
Initiatives highlighting the appeal of creators' works, including the collaboration with Hello Circus and Maruyama Keita (丸山 敬太), continue to be developed. - FY2022-Q1AdvancedAnnual report
「In the marketplace service, in addition to merchandising and campaign initiatives capturing trends such as Mother's Day, we launched the Creema × Hello Circus Star Creator Discovery Project, a collaboration between Hello Circus, founded and led by talent Chiaki (千秋), who serves as its brand manager, and world-renowned fashion designer Maruyama Keita (丸山 敬太). Through various projects and features highlighting the appeal of creators' works, the number of users and items purchased across the marketplace grew substantially.」
The specific collaboration project, the Star Creator Discovery Project, was launched with Hello Circus and Maruyama Keita (丸山 敬太). - FY2021RestatedAnnual report
「In August, we acquired through an M&A transaction the business and trademark rights of Hello Circus, a handmade-related business founded and led by talent Chiaki (千秋). After the acquisition, we worked to expand our service offerings and enhance the value provided to further empower creators by implementing various collaborative initiatives between Creema and Hello Circus, including campaigns.」
The disclosure continues to describe the acquisition of the business and trademark rights in August 2020 and ongoing collaborative initiatives between the two services. - FY2021-Q3First statedAnnual report
「In August, the Company acquired through M&A the business and trademark rights of "Hello Circus," a handmade-related business founded and led by entertainer Chiaki. Following the acquisition, the Company implemented various collaborative initiatives between "Creema" and "Hello Circus," including campaigns, and worked to expand its service offerings and enhance the value provided in order to empower creators more than ever.」
The acquisition of the business and trademark rights was completed in August, followed by collaborative initiatives such as campaigns between the two brands.