Worth reading
52Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
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Displayed only when the document provides numerical figures.Wording
Conditional
How definitive the wording is.Items stated in the management plan
Annual updateSales TargetNot disclosed → Not disclosed (no company-wide absolute figure stated)
Operating profit targetNot disclosed → Not disclosed (only a qualitative policy of maintaining profitability is stated)
What happened to the previous planRevenue ¥2,755 million, gross profit ¥2,184 million, operating profit ¥100 million, net income ¥66 million → Revenue ¥2,535 million, gross profit ¥2,020 million, operating profit ¥42 million, net income ¥27 million（Revenue 92%, gross profit 92%, operating profit 43%, net income 41%）-8.0%Calculated from the two disclosed figures
Investment amount by sectorField M&A / Amount Approximately ¥700–800 million in total
Key initiatives
01A large-scale revamp of “Creema” based on redefining market and customer value
02Expanding the traffic acquisition base
03Improving profitability and take rate through continued and expanded investment in new services
04Improving productivity through the full-scale use of AI
05Active Use of M&A
Plan assumptionsThe company assumes that “Creema” and “minne” together account for 80% of the explicit domestic handmade marketplace. The estimate of the potential market assumes an exchange rate of ¥158.2 to the US dollar.
Segment targetSegment Marketplace Services / GMV target 104% year on year / Sales Target 120% year on year (112% on a like-for-like basis)
Size of the Target MarketExplicit domestic handmade marketplace: ¥31.5 billion; potential market: approximately ¥308.7 billion; hobby market, including handmade products: approximately ¥1.9 trillion. Sources: GMO Pepabo earnings materials, Etsy earnings materials, and the 2018 and 2019 Hobby White Papers.
Risks identified by the company
Decline in SEO rankings due to Google core updates
Residual impact of the spoofed email issue
Cart abandonment caused by the introduction of 3DS 2.0 for regulatory compliance
Rising advertising rates
Sluggish traffic growth
Reason for revision or withdrawal
While the previous fiscal year’s initiatives improved CVR, transaction value, and take rate, sluggish traffic growth remains an issue. The company will continue investing for growth in the fiscal year ending February 2027 in preparation for substantial revenue and profit growth in the fiscal year ending February 2028.
| Item | Details |
|---|---|
| Plan name | Matters Concerning the Business Plan and Growth Potential – Fiscal Year Ending February 2027 |
| Plan period | Fiscal year ending February 2027 (states that substantial growth and profit growth are targeted from the fiscal year ending February 2028) |
| Progress against the plan | Annual update |
| Sales Target | Not disclosed → Not disclosed (no company-wide absolute figure stated) |
| Operating profit target | Not disclosed → Not disclosed (only a qualitative policy of maintaining profitability is stated) |
| Investment amount by sector | Field M&A / Amount Approximately ¥700–800 million in total |
| Segment target | Segment Marketplace Services / GMV target 104% year on year / Sales Target 120% year on year (112% on a like-for-like basis) |
| Plan assumptions | The company assumes that “Creema” and “minne” together account for 80% of the explicit domestic handmade marketplace. The estimate of the potential market assumes an exchange rate of ¥158.2 to the US dollar. |
| Key initiatives | A large-scale revamp of “Creema” based on redefining market and customer value, Expanding the traffic acquisition base, Improving profitability and take rate through continued and expanded investment in new services, Improving productivity through the full-scale use of AI, Active Use of M&A |
| Results under the previous plan | Revenue ¥2,755 million, gross profit ¥2,184 million, operating profit ¥100 million, net income ¥66 million → Revenue ¥2,535 million, gross profit ¥2,020 million, operating profit ¥42 million, net income ¥27 million（Revenue 92%, gross profit 92%, operating profit 43%, net income 41%） |
| Reason for revision or withdrawal | While the previous fiscal year’s initiatives improved CVR, transaction value, and take rate, sluggish traffic growth remains an issue. The company will continue investing for growth in the fiscal year ending February 2027 in preparation for substantial revenue and profit growth in the fiscal year ending February 2028. |
| Size of the Target Market | Explicit domestic handmade marketplace: ¥31.5 billion; potential market: approximately ¥308.7 billion; hobby market, including handmade products: approximately ¥1.9 trillion. Sources: GMO Pepabo earnings materials, Etsy earnings materials, and the 2018 and 2019 Hobby White Papers. |
| Risks identified | Decline in SEO rankings due to Google core updates, Residual impact of the spoofed email issue, Cart abandonment caused by the introduction of 3DS 2.0 for regulatory compliance, Rising advertising rates, Sluggish traffic growth |
Items this document does not state (12)
Operating profit margin targetNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planNon-financial targetsDate of board resolutionPublication date
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.As measures such as the gifting initiative and anonymous delivery improved the service platform, profitability, and take rate in the previous fiscal year, the company will expand traffic in the fiscal year ending February 2027 and maximize the benefits of its service platform. It will also continue using AI, investing in new services, and pursuing M&A to achieve substantial revenue and profit growth from the following fiscal year onward.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.