Dependence on External Search Engines for Customer Acquisition
First written in FY2017. 4 of 7 entries say "Restated". Latest entry: 2026-09-09.
Sharingtechnology moved to the "Worse" side of this theme in 2026, the same year as the typical company in this theme.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
10 other companies' latest entry also says "Worsened".
- 2026-09-09WorsenedM&A and Subsidiary Changes
「In addition to frequent algorithm changes on major search platforms and rising customer-acquisition costs resulting from intensifying competition for internet advertising placements,」
Algorithm changes and rising customer-acquisition costs were specifically identified as risks associated with dependence on external search engines. - FY2024RestatedAnnual report
「To strengthen customer acquisition through search engines, the Company continuously carries out search engine optimization (SEO) measures and works to ensure that its business sites appear prominently in search results.」
The Company continues to address its dependence on external search engines for customer acquisition through SEO measures. - FY2022RestatedAnnual report
「To strengthen customer acquisition through search engines, the Company continuously carries out search engine optimization (SEO) measures and works to ensure that its business sites appear prominently in search results.」
The Company continues to address its dependence on external search engines for customer acquisition through SEO measures. - FY2021RestatedAnnual report
「To strengthen customer acquisition through search engines, the Company continuously carries out search engine optimization (SEO) measures and works to ensure that its business sites appear prominently in search results.」
The Company continues to address its dependence on external search engines for customer acquisition through SEO measures. - FY2019RestatedAnnual report
「To strengthen customer acquisition through search engines, the Company continuously carries out search engine optimization (SEO) measures and works to ensure that its business sites appear prominently in search results.」
The Company describes the continued implementation of SEO measures in response to its dependence on external search engines for customer acquisition. - FY2018MitigatedAnnual report
「To strengthen customer acquisition through search engines, the Company continuously carries out search engine optimization (SEO) measures and works to ensure that its business sites appear prominently in search results.」
In response to the risk of dependence on external search engines, the Company specifies the continued implementation of SEO measures. - FY2017First statedAnnual report
「Most traffic to the sites operated by the Company comes through search sites and is affected by search-engine results.」
The Company describes the possibility that changes in search engines’ display policies could reduce the effectiveness of SEO and customer acquisition.