Strengthening customer acquisition for the “生活110番” home-services platform through organic search
First written in FY2017. 5 of 8 entries say "Restated". Latest entry: 2026-09-09.
Sharingtechnology moved to the "Worse" side of this theme in 2026.
The whole theme swung hardest in 2026: 1 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Reframed".
- 2026-09-09ReframedM&A and Subsidiary Changes
「There is an urgent need to transform the customer-acquisition model, which has traditionally depended on search engines, including SEO and PPC advertising.」
The discussion shifted from strengthening conventional customer-acquisition methods, including organic search, to the need to transform the search model itself. - FY2024RestatedAnnual report
「We recognize that, in order to further strengthen our customer-acquisition capability, it is essential to increase traffic from paid advertising, including search advertising (Note 1), and from organic search (Note 2). To address this issue, we will further strengthen customer acquisition by redeveloping our site, enhancing the UI, expanding content and broadening traffic sources.」
The company continues to pursue a policy of using both paid advertising and organic search while advancing site redevelopment, UI enhancements, content expansion and the broadening of traffic sources. - FY2022RestatedAnnual report
「We recognize that, in order to further strengthen our customer-acquisition capability, it is essential to increase traffic from paid advertising, including search advertising (Note 1), and from organic search (Note 2).」
The company continues to pursue a customer-acquisition policy of increasing traffic from both paid advertising and organic search. - FY2021RestatedAnnual report
「To address this issue, we will seek to further strengthen customer acquisition by rebuilding the site, enhancing the UI, expanding content and broadening traffic acquisition channels.」
The company continues to describe customer-acquisition initiatives, including SEO and organic search, in terms of site redevelopment, UI, content and traffic sources. - FY2020ReframedAnnual report
「To address this issue, we will seek to further strengthen customer acquisition by rebuilding the site, enhancing the UI, expanding content and broadening traffic acquisition channels.」
The description of initiatives has expanded from a focus on organic search and SEO to broader customer-acquisition measures combining site redevelopment, UI enhancements, content expansion and broader traffic sources. - FY2019RestatedAnnual report
「We believe that if stronger content and improved branding enhance our customer-acquisition capability, we can strengthen customer acquisition not only through paid advertising, including search advertising, but also through organic search, enabling further business expansion and improvements in advertising-cost efficiency and profit margins.」
The company continues to pursue a strategy of strengthening customer acquisition through organic search as well as paid advertising, with the aim of improving advertising-cost efficiency and profit margins. - FY2019-Q1RestatedAnnual report
「Operating loss was 270,990 thousand yen, reflecting active investment in content production, SEO enhancement and recruitment.」
The company is producing content to strengthen organic search and SEO. - FY2017First statedAnnual report
「We believe that if improvements in the usability of “生活110番” and expansion of its service lines enhance its customer-acquisition capability, the proportion of investment in paid advertising, including search advertising, will decline and customer acquisition through organic search via “生活110番” will increase, thereby improving advertising-cost efficiency and profit margins.」
The company’s strategy is to reduce reliance on paid advertising and strengthen customer acquisition through organic search.