Expanding the Adoption of Hikiageール and Cross-Selling
First written in FY2017-Q2. 2 of 4 entries say "Softened", first in FY2017-Q3. Latest entry: FY2018.
No other company in this theme has enough history to compare yet.
- FY2018SoftenedAnnual report
「“ヒキアゲール,” a website engagement tool, has been kept to limited sales activities so that the Company can focus on expanding the sales areas of “たまごリピート” and “たまごリピートNext.” The number of service-use accounts was 65, down 46.7% from the end of the previous fiscal year.」
The policy of limiting sales activities for “ヒキアゲール” continued, and the number of accounts at the end of September 2018 was 65, down 46.7% from the end of the previous fiscal year. - FY2017RestatedAnnual report
「The Company limited sales activities for “ヒキアゲール” to activities such as cross-selling to “たまごリピート” clients and worked to establish a structure to support the expansion of “たまごリピート’s” sales areas.」
The policy of limiting sales activities for “ヒキアゲール” to activities such as cross-selling to existing “たまごリピート” clients has been reiterated. - FY2017-Q3SoftenedAnnual report
「Following a review of the master sales agency agreement for “たまごリピート” (Note 3), the Company limited sales activities for “ヒキアゲール,” a website engagement tool designed to reduce CPO (Note 4) and increase the conversion rate (Note 5), during the cumulative third-quarter period to activities such as cross-selling to “たまごリピート” clients. The Company also worked to establish a sales structure to support the expansion of “たまごリピート’s” sales areas.」
Sales activities for “ヒキアゲール” were limited to activities such as cross-selling to “たまごリピート” clients. Meanwhile, the Company is working to establish a sales structure to expand “たまごリピート’s” sales areas. - FY2017-Q2First statedAnnual report
「The Company has worked to expand adoption of “ヒキアゲール,” a website engagement tool designed to reduce CPO (Note 3) and increase the conversion rate (Note 4), through cross-selling to “たまごリピート” users and by promoting the benefits of website engagement to non-users as well.」
The Company has identified improvements in CPO and the conversion rate as objectives and is pursuing cross-selling to existing users and expanded sales to non-users.