Komori
Other Disclosures3976SHANON Inc.Information and Communications, Services and Others

SHANON Inc. changes the product name of its marketing automation platform, “SHANON MARKETING PLATFORM,” to “SHANON MA”

“SHANON MARKETING PLATFORM” has been renamed and divided into “SHANON MA” for marketing automation and “SHANON EVENT” for large-scale event management. The product functions, service offerings, prices and contract terms remain unchanged.

Worth reading
47Recurring
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Neutral
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Wording
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Announced details

SHANON MASHANON EVENTSHANON MAIL
Applicable field (uses covered by this announcement)

Marketing automation; management of large-scale events including trade shows, private shows and conferences; email distribution for businesses

Launch dateSHANON MA and SHANON EVENT: renamed effective 9 November 2026 (implemented); SHANON MAIL: launched in October 2026 (implemented)
Award/certification name

ITreview Grid Award, Marketing Automation category, Leader (5 consecutive years)

Awarding / certifying body

ITreview

Location (as indicated in this announcement)

SHANON Inc.: 17F, SC Hamamatsucho Building, 2-2-12 Hamamatsucho, Minato-ku, Tokyo

Offering price

SHANON MA: from ¥60,000 per month; SHANON MAIL: no initial or monthly fee (unlimited sends to up to 3,000 recipients)

Impact on Business Performance

Only the product names have changed; the service offerings, prices and other terms remain unchanged. No information is provided on the impact on business performance.

The company does not address Contract Value.

Source (materials cited by the company)

ITreview Grid Award

Announced details
ItemDetails
Names of Products / Services CoveredSHANON MA, SHANON EVENT, SHANON MAIL
Offering priceSHANON MA: from ¥60,000 per month; SHANON MAIL: no initial or monthly fee (unlimited sends to up to 3,000 recipients)
Launch dateSHANON MA and SHANON EVENT: renamed effective 9 November 2026 (implemented); SHANON MAIL: launched in October 2026 (implemented)
Applicable areaMarketing automation; management of large-scale events including trade shows, private shows and conferences; email distribution for businesses
Award/certification nameITreview Grid Award, Marketing Automation category, Leader (5 consecutive years)
Awarding / certifying bodyITreview
LocationSHANON Inc.: 17F, SC Hamamatsucho Building, 2-2-12 Hamamatsucho, Minato-ku, Tokyo
Impact on Business PerformanceOnly the product names have changed; the service offerings, prices and other terms remain unchanged. No information is provided on the impact on business performance.
SourceITreview Grid Award
Items this document does not state (9)
CounterpartyCounterparty overviewRelationship with the CompanyContract ValueContract DateRegistration number and expiry dateLocation scaleQuantitative EffectsUsage history

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Because 2 products with different target customers and uses were offered under the same name, their respective roles were difficult to understand. The commonly used name “SHANON MA” has been adopted as the official name, while the event management system has been made a standalone product called “SHANON EVENT.”

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