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Business Plan3976SHANON Inc.Information and Communications, Services and Others

Presentation Materials on Business Plans and Growth Potential

Reported that operating profitability was achieved and the financial foundation improved in FY2025, and outlined a policy of increasing account numbers and profit in FY2026 through expansion among mid-sized and small to medium-sized companies and the use of the business acquired from イノベーション社.

Worth reading
54Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
350
¥ million (FY2026 operating profit forecast)
Wording
Conditional
How definitive the wording is.

Items stated in the management plan

Annual update
Presentation Materials on Business Plans and Growth Potential
Publication date 31 March 2026
Net Sales-6.5%
基準 3,208Target3,000million
Operating profit+0.0%
基準 2,025Target2,026million
Operating profit margin+1.0pt
基準 2,025Target2,026%
Net income for the current fiscal year+0.0%
基準 2,025Target2,026million

Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. For metrics expressed as percentages, differences are shown in percentage points (pt).The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.

What happened to the previous plan55% (target SG&A-to-revenue ratio) and an early return to operating profitability → 62.1% (actual, target not achieved) and operating profit of ¥120 million (return to profitability)+118.2%Calculated from the two disclosed figures
Key initiatives
01Achieve the No. 1 domestic MA offering and expand the account base
02Expand the TAM
03① Expand the plans
04② Change the sales structure
05Update the UI/UX and implement AI
06Release new plans
07Roll out campaigns and trials
Plan assumptionsThe MA and CMS markets are expected to grow at a CAGR of 4.2%, For FY2026, ARR of ¥1.7 billion is projected, based on the roll-off of a large, time-limited project that ended in the previous fiscal year and the addition of List Finder accounts acquired from イノベーション社, The target is 1,000 accounts, including more than 300 List Finder accounts
Segment targetSegment Marketing Cloud Business / Sales Target Not disclosed / Profit Target Target an operating profit margin above 10% as the steady-state level, Segment Event Cloud Business / Sales Target Not disclosed / Profit Target Increase the business's positive contribution to company-wide performance by improving profitability
Non-financial targetsIndicator Number of accounts / Target value 1,000 accounts / Timing FY2026
Size of the Target MarketMA and CMS market size: shown as a graph in ¥ million for 2024–2029, MA and CMS market growth rate: 4.2% annually (CAGR), Growth potential of Japan's MA services market: 103% CAGR, Source: 富士キメラ総研, Software Business New Market 2025 edition, 2025, pp. 132–135
Risks identified by the company
Market conditions and competition
Foreign Exchange Fluctuations
Relationship with Parent Company
Technological innovation and AI implementation
Restructuring the earnings model and improving profit margins
System Failures
The descriptions of “changes in the business environment,” “competition,” and “fluctuations in acceptance timing and deterioration in earnings” were reviewed from the previous fiscal year's materials, and no individual descriptions are provided
Items stated in the management plan
ItemDetails
Plan namePresentation Materials on Business Plans and Growth Potential
Progress against the planAnnual update
Sales Target3,208 (FY2025 actual, 14 months) → 3,000 (FY2026 forecast, 12 months)
Operating profit target120 (FY2025 actual, 14 months) → 350 (FY2026 forecast, 12 months)
Operating profit margin target3.8% (FY2025 actual) → 11.7% (FY2026 forecast)
Net income target△27 (FY2025 actual) → 289 (FY2026 forecast)
Segment targetSegment Marketing Cloud Business / Sales Target Not disclosed / Profit Target Target an operating profit margin above 10% as the steady-state level, Segment Event Cloud Business / Sales Target Not disclosed / Profit Target Increase the business's positive contribution to company-wide performance by improving profitability
Non-financial targetsIndicator Number of accounts / Target value 1,000 accounts / Timing FY2026
Plan assumptionsThe MA and CMS markets are expected to grow at a CAGR of 4.2%, For FY2026, ARR of ¥1.7 billion is projected, based on the roll-off of a large, time-limited project that ended in the previous fiscal year and the addition of List Finder accounts acquired from イノベーション社, The target is 1,000 accounts, including more than 300 List Finder accounts
Key initiativesAchieve the No. 1 domestic MA offering and expand the account base, Expand the TAM, ① Expand the plans, ② Change the sales structure, Update the UI/UX and implement AI, Release new plans, Roll out campaigns and trials
Results under the previous plan55% (target SG&A-to-revenue ratio) and an early return to operating profitability → 62.1% (actual, target not achieved) and operating profit of ¥120 million (return to profitability)
Size of the Target MarketMA and CMS market size: shown as a graph in ¥ million for 2024–2029, MA and CMS market growth rate: 4.2% annually (CAGR), Growth potential of Japan's MA services market: 103% CAGR, Source: 富士キメラ総研, Software Business New Market 2025 edition, 2025, pp. 132–135
Risks identifiedMarket conditions and competition, Foreign Exchange Fluctuations, Relationship with Parent Company, Technological innovation and AI implementation, Restructuring the earnings model and improving profit margins, System Failures, The descriptions of “changes in the business environment,” “competition,” and “fluctuations in acceptance timing and deterioration in earnings” were reviewed from the previous fiscal year's materials, and no individual descriptions are provided
Publication date31 March 2026
Items this document does not state (11)
Plan periodROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorReason for revision or withdrawalDate of board resolution

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

In addition to achieving record operating profit through SG&A cost control, the company aims to deliver further profit growth by improving productivity in its existing businesses and benefiting from the acquired business.

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Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Presentation Materials on Business Plans and Growth Potential | SHANON Inc. (3976) timely disclosure | Komori