Dependence on Search Engines and Algorithm Changes
First written in FY2017. 9 of 10 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
31 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「In addition to strengthening customer acquisition through search engine optimization, the Group will seek to diversify risk through various customer acquisition measures, including web advertising and smartphone app advertising. However, if changes to the logic used by search engines to display search results, or other factors, render the Group's existing search engine optimization measures ineffective, customer acquisition for the sites operated by the Group may be disrupted.」
The risks of dependence on search engines and lower customer acquisition caused by algorithm changes, along with the policy of diversifying through advertising and other measures, remain in place. - FY2023-Q2RestatedAnnual report
「During the cumulative second quarter under review, there were no significant changes in the matters described in this quarterly report regarding the business and accounting conditions that could materially affect investors’ decisions, or in the “Business and Other Risks” described in the securities report for the previous fiscal year.」
The disclosure states that there were no material changes in the risk of lower customer acquisition caused by dependence on search engines and changes to their algorithms. - FY2022RestatedAnnual report
「Going forward, in addition to strengthening customer acquisition through search engine optimization, the Group will seek to diversify risk through various customer acquisition measures, including web advertising and smartphone app advertising. However, if changes to the logic used by search engines to display search results, or other factors, render the Group's existing search engine optimization measures ineffective, customer acquisition for the sites operated by the Group may be disrupted, affecting the Group's business and operating results.」
The risks of dependence on search engines and lower customer acquisition caused by algorithm changes, along with the policy of diversifying through advertising and other measures, remain in place. - FY2022-Q3RestatedAnnual report
「During the cumulative third quarter under review, there were no significant changes in the matters described in this quarterly report regarding the business and accounting conditions that could materially affect investors’ decisions, or in the “Business and Other Risks” described in the securities report for the previous fiscal year.」
The disclosure states that there were no material changes in the risk of lower customer acquisition caused by dependence on search engines and changes to their algorithms. - FY2021RestatedAnnual report
「Going forward, in addition to strengthening customer acquisition through search engine optimization, the Group will seek to diversify risk through various customer acquisition measures, including web advertising and smartphone app advertising. However, if changes to the logic used by search engines to display search results, or other factors, render the Group's existing search engine optimization measures ineffective, customer acquisition for the sites operated by the Group may be disrupted, affecting the Group's business and operating results.」
The risk of dependence on search engine traffic and lower customer acquisition caused by algorithm changes remains in place. - FY2020-Q3RestatedAnnual report
「During the cumulative third quarter under review, there were no significant changes in the matters described in this quarterly report regarding the business and accounting conditions that could materially affect investors’ decisions, or in the “Business and Other Risks” described in the securities report for the previous fiscal year.」
The disclosure states that there were no material changes in the risk of lower customer acquisition caused by dependence on search engines and changes to their algorithms. - FY2020-Q2RestatedAnnual report
「During the cumulative second quarter under review, there were no significant changes in the matters described in this quarterly report regarding the business and accounting conditions that could materially affect investors’ decisions, or in the “Business and Other Risks” described in the securities report for the previous fiscal year.」
The disclosure states that there were no material changes in the risk of lower customer acquisition caused by dependence on search engines and changes to their algorithms. quantified=false, materialized=false. - FY2019-Q3RestatedAnnual report
「During the cumulative third quarter under review, there were no significant changes in the matters described in this quarterly report regarding the business and accounting conditions that could materially affect investors’ decisions, or in the “Business and Other Risks” described in the securities report for the previous fiscal year.」
The disclosure states that there were no material changes in the risk of lower customer acquisition caused by dependence on search engines and changes to their algorithms. - FY2018RestatedAnnual report
「Going forward, in addition to strengthening customer acquisition through search engine optimization, the Company will seek to diversify risk through various customer acquisition measures, including web advertising and smartphone app advertising.」
The policy of addressing dependence on search engine traffic through diversification via web and app advertising remains in place. - FY2017First statedAnnual report
「The sites operated by the Company acquire many users through traffic from specific search engines such as Yahoo! Japan and Google. Going forward, in addition to strengthening customer acquisition through search engine optimization, the Company will seek to diversify risk through various customer acquisition measures, including web advertising and smartphone app advertising. However, if changes to the logic used by search engines to display search results, or other factors, render the Company's existing search engine optimization measures ineffective, customer acquisition for the sites operated by the Company may be disrupted, affecting its business and operating results.」
The Company recognizes its dependence on traffic from search engines and is seeking to diversify through web and app advertising, while identifying a decline in customer acquisition caused by changes to search algorithms as a risk.