Provision of Marketing Data and Analysis Results
First written in FY2019. 1 of 2 entries say "Advanced", first in FY2022. Latest entry: FY2022.
The whole theme swung hardest in 2022: 2 of 7 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- FY2022AdvancedAnnual report
「The Company will strengthen and expand its existing core businesses, including the nationwide rollout of its recruitment advertising service and the expansion of its platform services, while pursuing and expanding into new areas, including mobility services and data services that leverage its membership base.」
The previous policy of providing marketing data and analytical results has been made more concrete through the development of data services leveraging the Company's membership base. - FY2019First statedAnnual report
「To strengthen the platform's capabilities, the Company will further reinforce its platform by developing new services covering all functional areas of restaurant operations, expanding the number of users and businesses, and providing businesses and users with marketing data and analytical results, with the aim of becoming an indispensable platform for users and businesses.」
In addition to developing new services and expanding its user base, the Company has for the first time explicitly identified the provision of marketing data and analytical results to businesses and users as a platform-strengthening measure.