Digitization of Residential Sales and Online Consultations
First written in FY2021-Q1. 6 of 7 entries say "Advanced", first in FY2021-Q3. Latest entry: FY2026.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「㈱玉善 will work to enhance its brand strength and strengthen its ability to acquire land in the Chukyo region, while promoting greater sales efficiency through digital marketing and the use of AI.」
Regarding the digitalisation of home sales, the medium-term plan explicitly sets out measures at 玉善 to improve sales efficiency through digital marketing and the use of AI. - FY2023AdvancedAnnual report
「The company thoroughly promoted this high level of acclaim and established its premium brand image, while strengthening the 「VR Model House Walkthrough」 viewing service, which had evolved to support voice interaction, and launching new-concept products such as 「サキタテネスタ」.」
Digital home sales evolved into a voice-interactive VR viewing service, and a new-concept product was also launched. - FY2022AdvancedAnnual report
「Amid restrictions on travel and face-to-face interactions, the company actively promoted this high level of acclaim, worked to establish its premium brand image, introduced the world's first 「VR Model House Walkthrough」 viewing service featuring a 3D character, and held nationwide online events.」
Digital home sales advanced to the introduction of a VR viewing service featuring the world's first 3D character and the holding of nationwide online events. - FY2022-Q2AdvancedAnnual report
「The company strengthened the 「VR Model House Walkthrough」 website, which uses the world's first 3D-character customer service to allow customers unable to visit exhibition venues because of the spread of COVID-19 to view model-house interiors virtually in 360 degrees.」
In addition to the existing app, virtual showrooms and 3D walkthrough, the company strengthened a website offering 360-degree virtual viewing and customer service by 3D characters. - FY2021AdvancedAnnual report
「At the same time, amid restrictions on travel and face-to-face interactions, the company strengthened its web-based services through the model-house “3D Walkthrough” viewing service and the 「ムースくん」 app, which provides various information about Swedish House.」
In addition to the app and virtual showrooms, the company introduced a 3D walkthrough viewing service, digitalising home sales amid restrictions on face-to-face interactions. This is described together with the increase in the number of homes ordered. - FY2021-Q3AdvancedAnnual report
「The company strengthened its use of the web, including distribution of the 「ムースくん」 app, which provides various information about Swedish House, and virtual showrooms. It also focused on encouraging purchases by younger generations, including by selling standardised homes designed for the “new lifestyle” emerging during the COVID-19 pandemic. As a result, the number of homes under contract increased 18% year on year, while the number of homes sold increased 13%.」
As a result of strengthening web-based initiatives such as the app and virtual showrooms, and selling standardised homes designed for the new lifestyle, the number of homes under contract increased 18% and the number of homes sold increased 13%. - FY2021-Q1First statedAnnual report
「スウェーデンハウス㈱ began distributing the 「ムースくん」 app, which provides various information about Swedish House, and revamped its website. It worked to transform its sales activities through web-based initiatives such as virtual showrooms and online consultations, while also strengthening corporate sales to increase orders obtained through referrals.」
To address the decline in visitors to residential exhibition venues during the spread of COVID-19, the company introduced new sales initiatives, including an information-distribution app, a revamped website, virtual showrooms, online consultations and stronger corporate sales.