Announced details
Fitness and wellness, lifelong sports, health promotion, preventive care, frailty prevention and social participation promotion
Our subsidiary 株式会社アーバンフィット has agreed to become the title partner of competitions organized by the Nippon Badminton Association.
Shinjuku-ku, Tokyo. Chaired by Murai Mitsuru (村井 満), this public interest incorporated foundation is the governing body for badminton in Japan and works to develop top athletes, nurture younger generations and promote the sport among people of all ages.
Sports Yell Company
Japan Sports Agency
Asahikawa, Takasu, Obihiro, Kushiro, Muroran, Tomakomai, Iwamizawa, Otaru and Sapporo, Hokkaido
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Official Nippon Badminton Association website
| Item | Details |
|---|---|
| Names of Products / Services Covered | URBAN FIT24, 43rd アーバンフィット24 All-Japan Senior Badminton Championships |
| Counterparty | Nippon Badminton Association |
| Counterparty overview | Shinjuku-ku, Tokyo. Chaired by Murai Mitsuru (村井 満), this public interest incorporated foundation is the governing body for badminton in Japan and works to develop top athletes, nurture younger generations and promote the sport among people of all ages. |
| Relationship with the Company | Our subsidiary 株式会社アーバンフィット has agreed to become the title partner of competitions organized by the Nippon Badminton Association. |
| Launch date | Scheduled for 24–26 October 2026 and 30 October–1 November 2026 |
| Applicable area | Fitness and wellness, lifelong sports, health promotion, preventive care, frailty prevention and social participation promotion |
| Award/certification name | Sports Yell Company |
| Awarding / certifying body | Japan Sports Agency |
| Location | Asahikawa, Takasu, Obihiro, Kushiro, Muroran, Tomakomai, Iwamizawa, Otaru and Sapporo, Hokkaido |
| Source | Official Nippon Badminton Association website |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To develop its initiatives promoting community health and supporting lifelong sports, while communicating the value of lifelong sports through a nationwide competition, increasing brand recognition, and expanding points of contact with participants, spectators and local communities.