Data-driven user acquisition and fan engagement
First written in FY2016. 4 of 6 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026RaisedAnnual report
「The Group believes that increasing the number of users of the services it provides is an important factor in expanding its business performance.」
The target of user acquisition and fan conversion has expanded beyond games and comics to the Group’s services as a whole, including online lotteries, fan apps and confectionery brands. - FY2023RestatedAnnual report
「We will seek to maintain and increase the user base by conducting active marketing while maintaining and improving the cost-effectiveness of advertising and promotional activities through more precise marketing measures, new promotional initiatives and various measures to increase user engagement.」
The company reaffirms its policy of maintaining and increasing the user bases for its games and HykeComic through data analysis, promotions and higher user engagement. - FY2020RestatedAnnual report
「We will seek to maintain and increase the user base by conducting active marketing while maintaining and improving the cost-effectiveness of advertising and promotional activities through more precise marketing measures, new promotional initiatives and various measures to increase user engagement.」
The company reiterates its policy of maintaining and increasing the user base by improving the precision of marketing measures, conducting promotions and increasing user engagement. - FY2018RestatedAnnual report
「We will seek to maintain and increase the user base by conducting active marketing while maintaining and improving the cost-effectiveness of advertising and promotional activities through more precise marketing measures, new promotional initiatives and various measures to increase user engagement.」
The company reiterates its policy of maintaining and increasing the user base through data analysis, cost-effectiveness management and promotions. - FY2017RestatedAnnual report
「We will seek to maintain and increase the user base by conducting active marketing while maintaining and improving the cost-effectiveness of advertising and promotional activities through more precise marketing measures, new promotional initiatives and various measures to increase user engagement.」
The company reiterates its policy of maintaining and increasing the user base through data analysis, cost-effectiveness management and promotions. - FY2016First statedAnnual report
「We will seek to maintain and increase the user base by conducting active marketing while maintaining and improving the cost-effectiveness of advertising and promotional activities through more precise marketing measures, new promotional initiatives and various measures to increase user engagement.」
The company’s policy is to turn users into long-term fans by combining advertising cost-effectiveness, detailed data analysis, the PDCA cycle, television commercials, web marketing, live events and collaborations.