The Shift of Recruitment Advertising to the Internet and Softness in Print Media

「In the Other businesses, revenue at wedding venues and other clients of the advertising media production business's bridal media advertising has been trending toward recovery. As the main media were scheduled to be renewed with a focus on the web from the current fiscal year, we prepared for the future by consolidating production projects within the Group and expanding sales channels to include advertising materials for golf courses and education-related media, in order to change the sales mix.」

「In the Other business segments, revenue at wedding venues and other clients of bridal media advertising has been trending toward recovery. We also worked to shift the business mix toward new, higher-margin production offerings by using internal production resources.」

「In the Other business segments, requests to place bridal advertisements in the advertising media production business remained firm. Going forward, we will produce new offerings by using our internal production resources, including promotional tools for golf courses and brochures for regional tourism associations.」

「In the Other business segments, visitor numbers at wedding venues, the main clients of the advertising media production business, had recovered to approximately 80% of pre-COVID-19 levels. Couples' preferences were also shifting from small-scale weddings with around 20 guests toward medium-sized weddings with 40 to 50 guests. As a result, wedding venue revenue was trending higher, and requests to place advertisements remained firm.」

「The number of projects for recruitment media advertising and article placements in travel media has been trending higher, partly due to the recovery in corporate earnings.」

「For recruitment advertising, the effective job openings-to-applicants ratio has been trending higher, and the number of companies wishing to place advertisements has been increasing. Requests to place both bridal and recruitment advertisements with our Group increased, and we strengthened our internal capacity to handle sudden increases in orders going forward.」

「Requests to place advertisements in recruitment media gradually began to improve as labor shortages accompanied the revitalization of corporate economic activity. We also worked to offset the decline in bridal media by delivering brochures as one-off projects.」

「As companies' earnings began to recover, the number of requests to place advertisements in recruitment media increased, and orders for the advertising media production business showed signs of recovery. The bridal industry, however, continued to be affected by COVID-19, and the number of requests from venues to our clients did not recover. As a result, our business as a whole recorded lower revenue.」

「In the advertising media production business environment, strong demand for human resources has continued against a backdrop of chronic labor shortages, with the effective job openings-to-applicants ratio reaching 1.62 in June 2018, a 44-year high, on a seasonally adjusted basis.」

「By media category, online recruitment advertising has continued to expand, supported by its flexibility and ease of use.」

「In the advertising media production business environment, companies have been improving their working environments amid a prolonged economic recovery exceeding that of the bubble era and the government-led Work Style Reform initiative, further accelerating efforts to secure good personnel. Against this backdrop, the number of job openings has been trending higher, while online information gathering has become mainstream in job searches, and the advance of online advertising has outpaced other media.」

「The recruitment advertising market is expanding. In particular, revenue from online recruitment advertising grew at a healthy double-digit rate, reaching 110.3% year on year in May and 110.7% in June (Ministry of Economy, Trade and Industry, Current Survey of Selected Service Industries). Print media, meanwhile, has remained weak, with some publications suspended in certain regions, and the shift to online recruitment advertising is expected to advance further.」

「In the advertising media production business environment, online recruitment advertising has continued to expand, supported by its flexibility and ease of use. Print media, meanwhile, has remained weak, with some publications suspended in certain regions, and the shift to online recruitment advertising is expected to advance further.」

「In the advertising media production business environment, overall advertising industry revenue has been trending higher in line with the economic recovery, but its composition is changing substantially under the influence of the shift to online and digital media.」

「In the advertising media production business environment, online recruitment advertising has continued to expand while print media has remained weak, and existing content is continuing to shift from analogue to digital. The advance of online advertising has overwhelmed other media, and this trend is expected to strengthen further.」

「Online recruitment advertising has continued to expand, supported by its flexibility and ease of use. Print media has remained weak, and as the shift to online recruitment advertising accelerates, the importance of marketing technology that directs users to the company's own websites and services is expected to increase.」