Declining customer acquisition impact and contract retention risk for "1-Person Reservation Land"
First written in FY2017. 2 of 3 entries say "Restated". Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024RestatedAnnual report
「Since launching its service in April 2010, “One-Person Reservation Land” had grown to 1.048 million registered members in the fiscal year ended January 2024, while total annual reservations increased to 110.8% of the previous fiscal year, making it an effective tool for golf courses to attract visiting players. However, if the number of registered members or total annual reservations for “One-Person Reservation Land” declines substantially for any reason, or if individual contracted golf courses no longer obtain customer-acquisition benefits commensurate with their monthly usage fees, contracts with golf courses may be terminated or not renewed, which could affect the operating results and financial position of our group.」
While presenting evidence of growth in membership and reservations, the company continues to disclose the risk of contract termination or non-renewal due to reduced customer-acquisition benefits. - FY2023RestatedAnnual report
「Since launching its service in April 2010, “One-Person Reservation Land” had grown to 946,000 registered members in the fiscal year ended January 2023, while total annual reservations increased to 105.7% of the previous fiscal year, making it an effective tool for golf courses to attract visiting players. However, if the number of registered members or total annual reservations for “One-Person Reservation Land” declines substantially for any reason, or if individual contracted golf courses no longer obtain customer-acquisition benefits commensurate with their monthly usage fees, contracts with golf courses may be terminated or not renewed, which could affect the operating results and financial position of our group.」
While stating that membership and reservation numbers are growing, the company continues to disclose the risk that lower customer-acquisition benefits could lead to contract termination or non-renewal. - FY2017First statedAnnual report
「However, if the number of registered members or total annual reservations for “One-Person Reservation Land” declines substantially for any reason, or if individual contracted golf courses no longer obtain customer-acquisition benefits commensurate with their monthly usage fees, comprising a fixed fee and a usage-based charge tied to customer-acquisition results, contracts with golf courses may be terminated or not renewed, which could affect the operating results and financial position of our group. As of the end of January 2017, there were 732 contracted courses.」
The company describes the risk that declines in members or reservations, or lower cost-effectiveness for contracted golf courses, could lead to contract termination or non-renewal.