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Financial results presentation3930Hatena Co.,Ltd.Information and Communications, Services and Others

Full-Year Results Presentation Materials for the Fiscal Year Ending July 2026

For the fiscal year ended July 2026, revenue, operating profit and ordinary profit exceeded plan, but the Company recorded a net loss after recognizing a ¥1,179 million extraordinary loss due to fraudulent remittances. For the fiscal year ending July 2027, revenue is expected to increase, driven by a recovery in contract development and the expansion of generative AI-related businesses.

Worth reading
67In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Mixed performance
Direction inferred from the company’s description.
Scale
1179
¥ million (extraordinary loss)
Wording
Avoiding a definitive answer
How definitive the wording is.

Contents of this document

Financial results presentationFull fiscal year ended July 202610 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥3,647 million
Operating profit¥173 million
Ordinary income¥103 million
Net income¥-995 million net loss
Results for the three months of the current quarter
Net Sales
¥929 million
BreakdownTechnology Solutions ¥717 million, Content Marketing ¥131 million, Content Platforms ¥79 million, Other ¥0 million
Full-year earnings forecast
Fiscal year ending July 2026
Net Sales
¥3,647 million
Operating profit
113 Million yen no forecast value is provided that can be calculated backward from the 153% progress against the earnings forecast
Ordinary income
90 Million yen no forecast value is provided that can be calculated backward from the 114% progress against the earnings forecast
Net loss for the period
¥-767 million
Fiscal year ending July 2027
Net Sales
¥3,968 million
Operating profit
¥159 million
Ordinary income
¥121 million
Net income for the current fiscal year
¥117 million
Progress against full-year forecast　通期の予想に対して、いまどこまで進んだかの割合です。
Net Sales100%
Operating profit153%
Ordinary income114%
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
Revenue was broadly in line with expectations, while operating profit exceeded expectations. The expansion of GigaViewer adoption was broadly on schedule. Initiatives with generative AI vendors were delayed relative to the initial plan.
Breakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
Extraordinary loss¥1,179 million (outflow of funds due to fraudulent remittances)
Personnel Expenses+0.6% year on year
Data center usage fees-2.0% year on year
Other expenses+2.8% year on year
Assumptions Underlying the Business OutlookThe assumptions used by the company in preparing its forecast.
Employees at the end of the fiscal year ending July 2027215 people (+2 from the end of FY26/7)
Total costsUp 10% year on year
Net Sales+9% year on year
Assumed Exchange RatesReflects the continued depreciation of the yen in purchases such as AWS fees (specific rate: Not disclosed)
New initiatives
  • Full-scale launch of Comic Growth powered by GigaViewer
  • Partnership with generative AI vendors
  • Official release of the discussion forum “Hatena Parks”
  • toitta’s new feature “ask toitta”
  • Joint development with KADOKAWA of the next-generation novel editor “RIKU”
  • Planned release of Mackerel’s log feature
  • 10th-anniversary shareholder benefit
Key KPIsA metric the company considers important as a management benchmark.
  • Number of registered users1,328 10,000 people
    Year on year against the same period last year+1.2% growth from the end of the previous half-year
  • Mackerel revenue¥755 million
    Year on year against the same period last year+4%
  • Number of new GigaViewer for Apps implementations2 media outlets
  • Number of new GigaViewer for Web implementations3 media outlets
  • toitta ARR target¥1 hundred million
  • GigaViewer adoption results18 companies, 27 services
Unit price and quantity metricsThese figures show sales broken down by price and volume.
Hatena CMS (content management system)
Number of managed cases at period-end147
Average monthly revenue per managed case147 (unit not stated in the materials)
Churn rate18%
Segment results
Technology Solutions
Net Sales
¥2,780 million
Year on year against the same period last year-2%
Content marketing
Net Sales
¥541 million
Year on year against the same period last year-13%
Content Platform
Net Sales
¥319 million
Year on year against the same period last year-3%
Other
Net Sales
¥5 million
Medium-term management plan targets
Target fiscal yearFiscal year ending July 2029
Net SalesExceeding ¥5 billion
Ordinary income marginMore than 10%
Financial targets
Ordinary income marginOver 10% in the fiscal year ending July 2029
Number of employees
Number of Employees213 people
Change during the periodDown 4 from the end of FY25/7
Hiring plan215 people expected at the end of the fiscal year ending July 2027
Contents of this document
ItemDetails
Document typeFinancial results presentation
Fiscal Period CoveredFull fiscal year ended July 2026
Net Sales¥3,647 million
Operating profit¥173 million
Ordinary income¥103 million
Net income¥-995 million (net loss)
Results for the three months of the current quarterNet Sales ¥929 million / Breakdown Technology Solutions ¥717 million, Content Marketing ¥131 million, Content Platforms ¥79 million, Other ¥0 million
Full-year earnings forecastFiscal year ending July 2026 Net Sales ¥3,647 million / Operating profit 113 Million yen (no forecast value is provided that can be calculated backward from the 153% progress against the earnings forecast) / Ordinary income 90 Million yen (no forecast value is provided that can be calculated backward from the 114% progress against the earnings forecast) / Net loss for the period ¥-767 million / Fiscal year ending July 2027 Net Sales ¥3,968 million / Operating profit ¥159 million / Ordinary income ¥121 million / Net income for the current fiscal year ¥117 million
Progress against full-year forecastNet Sales 100% / Operating profit 153% / Ordinary income 114% / Net loss for the period Not disclosed
Self-assessment against the planRevenue was broadly in line with expectations, while operating profit exceeded expectations. The expansion of GigaViewer adoption was broadly on schedule. Initiatives with generative AI vendors were delayed relative to the initial plan.
Segment resultsTechnology Solutions Net Sales ¥2,780 million / Year on year against the same period last year -2% / Content marketing Net Sales ¥541 million / Year on year against the same period last year -13% / Content Platform Net Sales ¥319 million / Year on year against the same period last year -3% / Other Net Sales ¥5 million / Year on year against the same period last year Not disclosed
Breakdown of Factors Affecting the ChangeExtraordinary loss ¥1,179 million (outflow of funds due to fraudulent remittances) / Personnel Expenses +0.6% year on year / Data center usage fees -2.0% year on year / Other expenses +2.8% year on year
Key KPIsIndicator name Number of registered users / Value 1,328 10,000 people / Year on year against the same period last year +1.2% growth from the end of the previous half-year, Indicator name Mackerel revenue / Value ¥755 million / Year on year against the same period last year +4%, Indicator name Number of new GigaViewer for Apps implementations / Value 2 media outlets / Year on year against the same period last year Not disclosed, Indicator name Number of new GigaViewer for Web implementations / Value 3 media outlets / Year on year against the same period last year Not disclosed, Indicator name toitta ARR target / Value ¥1 hundred million / Year on year against the same period last year Not disclosed, Indicator name GigaViewer adoption results / Value 18 companies, 27 services / Year on year against the same period last year Not disclosed
Unit price and quantity metricsHatena CMS (content management system) Number of managed cases at period-end 147 / Average monthly revenue per managed case 147 (unit not stated in the materials) / Churn rate 18%
Number of employeesNumber of Employees 213 people / Change during the period Down 4 from the end of FY25/7 / Hiring plan 215 people expected at the end of the fiscal year ending July 2027
Assumptions Underlying the Business OutlookEmployees at the end of the fiscal year ending July 2027 215 people (+2 from the end of FY26/7) / Total costs Up 10% year on year / Net Sales +9% year on year / Assumed Exchange Rates Reflects the continued depreciation of the yen in purchases such as AWS fees (specific rate: Not disclosed)
Medium-term management plan targetsTarget fiscal year Fiscal year ending July 2029 / Net Sales Exceeding ¥5 billion / Ordinary income margin More than 10%
Financial targetsOrdinary income margin Over 10% in the fiscal year ending July 2029
New initiativesFull-scale launch of Comic Growth powered by GigaViewer, Partnership with generative AI vendors, Official release of the discussion forum “Hatena Parks”, toitta’s new feature “ask toitta”, Joint development with KADOKAWA of the next-generation novel editor “RIKU”, Planned release of Mackerel’s log feature, 10th-anniversary shareholder benefit
Items this document does not state (12)
Gross Profit MarginOperating profit marginSelling, general and administrative expensesNumber of stores and locationsRisk amount incorporated into the outlookAnnual DividendPayout ratioAcquisition of treasury sharesCapital expendituresOrders received and order backlogMarket Size / ShareKey points of the Q&A

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

Operating profit exceeded expectations due to the effects of cost controls. The Company recorded a net loss because the amount of the loss from the outflow of funds caused by unauthorized remittance instructions in April 2026 was recognized as an extraordinary loss. Revenue growth in the next fiscal year is expected to be driven by a recovery in demand for contract development, the expansion of GigaViewer and Mackerel, and collaboration with generative AI vendors.

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Full-Year Results Presentation Materials for the Fiscal Year Ending July 2026 | Hatena Co.,Ltd. (3930) timely disclosure | Komori