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Other Disclosures3930Hatena Co.,Ltd.Information and Communications, Services and Others

A.T. Kearney Adopts Hatena’s AI Interview Feature for “toitta”

Hatena has begun offering "AI Interview," a new feature of its "toitta" service, to A.T. Kearney. The initiative automates A.T. Kearney's expert interviews through hypothesis-based probing questions and multilingual support.

Worth reading
69In focus
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Direction
Improvement
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Scale
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Wording
Conditional
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Announced details

toittaAI Interview
Applicable field (uses covered by this announcement)

Expert interviews (interviews with people with specialized knowledge), management consulting, design research, marketing research

Launch dateOffering commenced (announcement on 8 September 2026)
What the company reported numerically
Quantitative Effects

Consistently completing conversations lasting approximately one hour

Relationship between the counterparty and the company
Hatena Co.,Ltd.3930
Relationship with the Company

A collaborative relationship in which Hatena provides "AI Interview" to A.T. Kearney.

CounterpartyA.T. Kearney, Inc.

Japan office location: Minato-ku, Tokyo; Representative Director and Managing Director, Japan: Harigaya Takefumi (針ヶ谷武文). Management consulting firm.

Impact on Business Performance

The impact on results for the current fiscal year is expected to be minor.

The company does not address Contract Value / Offering price.

Announced details
ItemDetails
Names of Products / Services Coveredtoitta, AI Interview
CounterpartyA.T. Kearney, Inc.
Counterparty overviewJapan office location: Minato-ku, Tokyo; Representative Director and Managing Director, Japan: Harigaya Takefumi (針ヶ谷武文). Management consulting firm.
Relationship with the CompanyA collaborative relationship in which Hatena provides "AI Interview" to A.T. Kearney.
Launch dateOffering commenced (announcement on 8 September 2026)
Applicable areaExpert interviews (interviews with people with specialized knowledge), management consulting, design research, marketing research
Quantitative EffectsConsistently completing conversations lasting approximately one hour
Impact on Business PerformanceThe impact on results for the current fiscal year is expected to be minor.
Items this document does not state (10)
Contract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleUsage historySource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

A.T. Kearney evaluated and adopted "toitta" AI Interview's probing capabilities and multilingual support to automate its interviews.

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A.T. Kearney Adopts Hatena’s AI Interview Feature for “toitta” | Hatena Co.,Ltd. (3930) timely disclosure | Komori